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MMA Smarties: AdColony Wins ‘Best Enabling Technology’ – #1 Global Ranking

Posted Mar 6, 2019

This week the Mobile Marketing Association (MMA) released its 2018 SMARTIES Business Impact Index, the lists of agencies, brands and technology enablers delivering the highest level of business impact through mobile-first campaigns. This year’s ranking was determined using data from the organization’s awards programs across the globe submitted between April and December 2018, and AdColony…

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Mobile Devices & The Car Buying Process

Posted Feb 28, 2019

Smartphones and vehicles are two of the most commonly used technologies today. They go hand in hand, especially when it comes to purchasing or leasing a new car. But what activities do consumers actually engage with in the buying process? How important is their mobile device and how likely are they to consider advertisements? Interested…

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Mobile Monday: Behold, the Foldable Phone & Oracle

Posted Feb 24, 2019

After years of theory and CES examples of bendable LCD screens, Samsung has officially unveiled its foldable phone. The Galaxy Fold is coming, but is it any good? Speaking of things with Android, another major ad fraud scheme was uncovered by Oracle — Time to dive in. Double Your Phone Size, Double The Money It’s…

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New Case Study: A Changing Business Strategy

Posted Feb 19, 2019

For publishers, it may make sense to not allow ads from competitors or from other user-acquisition apps that might accelerate your churn. Doing so might be costing developers a tremendous opportunity for revenue! AdColony worked with a well-known publisher to test this theory. Changing Monetization Strategy A well-known publisher with several social casino titles creates…

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Mobile Monday: Has YouTube Given Up on Brand Safety?

Posted Feb 10, 2019

Think YouTube is doing everything it can to address brand safety concerns after their rough spell a couple of years ago? Think again. Twitter has also changed how it calculates its user counts in order to show what it views as “monetizable” users. Social and web video platforms are looking a bit less reliable than…

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AdColony & Kochava in 2019 — Traffic Index & KMS 2019

Posted Feb 5, 2019

As their mobile summit nears, we’re pleased to announce that Kochava has named AdColony as a Top 5 for Signal Clarity, Top 5 Entertainment, and Top 20 Media Partner overall in the annual Kochava Traffic Index. We’re thrilled to be recognized for our commitment to quality across the industry. Of course, no Kochava news in…

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The Year of Mobile — Again — Mobile Now Dominates e-Commerce Sales

Posted Feb 5, 2019

It was just a few months ago that all eyes were turned to e-commerce projections around the holiday shopping season, with high expectations that the numbers would match the behaviors we’re seeing all around us: Consumers using their phones for pretty much everything, including shopping. A Clear Lift in Smartphone Use We found from our…

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Mobile Monday: European Programmatic Growth & In-Store Mobile Retail

Posted Jan 14, 2019

Programmatic advertising has continued its growth through 2018, despite a bump in the road as companies adjusted to the realities of GDPR, especially in Europe. Meanwhile, in the US, the holiday season results were punctuated by a success correlation between those companies that have embraced mobile ecommerce and the app space and those who have…

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Mobile Monday: Forbes on Brand Safety & The Organic Install Drop

Posted Dec 3, 2018

Are large advertisers helping to perpetuate some of the root causes of ad fraud? Have organic installs really hit the bottom of the trough and how will user acquisition fill the app growth gap? We’re looking at both those questions this week in Mobile Monday, with stories from Forbes and MarTechSeries. Context is King We…

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