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Digital Ad Spend Now #1 in the US; Mobile Gaming Still a Powerhouse

Posted Apr 9, 2019

If you’re a developer with an app in the app store, or an advertiser looking to reach consumers, 2019 is going to be a good year for you. A few key reports came out last week from eMarketer and NewZoo with some strong insights regarding digital advertising and mobile gaming. Here’s what you need to…

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Mobile Monday: More In-App Ads Means More Conversions

Posted Apr 1, 2019

If you were putting a product on store shelves, with some very minor exceptions, you’d want them on as many store shelves as possible, right? Then why limit your mobile ads to just a few target apps? Research from programmatic bidding platform Appreciate shows that you shouldn’t. We’re going to dig into that, as well…

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Event Preview: MadTech Live 2019

Posted Mar 15, 2019

Did you hear? MadTech Live is coming to Singapore and it’s one event you won’t want to miss. This half-day conference is an extension of ExchangeWire’s popular weekly MadTech Podcast, but this time it’s hosted live and in-person. On March 27th, join other successful digital advertising professionals at The Working Capitol in Singapore as they…

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MMA Smarties: AdColony Wins ‘Best Enabling Technology’ – #1 Global Ranking

Posted Mar 6, 2019

This week the Mobile Marketing Association (MMA) released its 2018 SMARTIES Business Impact Index, the lists of agencies, brands and technology enablers delivering the highest level of business impact through mobile-first campaigns. This year’s ranking was determined using data from the organization’s awards programs across the globe submitted between April and December 2018, and AdColony…

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Mobile Devices & The Car Buying Process

Posted Feb 28, 2019

Smartphones and vehicles are two of the most commonly used technologies today. They go hand in hand, especially when it comes to purchasing or leasing a new car. But what activities do consumers actually engage with in the buying process? How important is their mobile device and how likely are they to consider advertisements? Interested…

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Mobile Monday: Behold, the Foldable Phone & Oracle

Posted Feb 24, 2019

After years of theory and CES examples of bendable LCD screens, Samsung has officially unveiled its foldable phone. The Galaxy Fold is coming, but is it any good? Speaking of things with Android, another major ad fraud scheme was uncovered by Oracle — Time to dive in. Double Your Phone Size, Double The Money It’s…

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New Case Study: A Changing Business Strategy

Posted Feb 19, 2019

For publishers, it may make sense to not allow ads from competitors or from other user-acquisition apps that might accelerate your churn. Doing so might be costing developers a tremendous opportunity for revenue! AdColony worked with a well-known publisher to test this theory. Changing Monetization Strategy A well-known publisher with several social casino titles creates…

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Mobile Monday: Has YouTube Given Up on Brand Safety?

Posted Feb 10, 2019

Think YouTube is doing everything it can to address brand safety concerns after their rough spell a couple of years ago? Think again. Twitter has also changed how it calculates its user counts in order to show what it views as “monetizable” users. Social and web video platforms are looking a bit less reliable than…

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AdColony & Kochava in 2019 — Traffic Index & KMS 2019

Posted Feb 5, 2019

As their mobile summit nears, we’re pleased to announce that Kochava has named AdColony as a Top 5 for Signal Clarity, Top 5 Entertainment, and Top 20 Media Partner overall in the annual Kochava Traffic Index. We’re thrilled to be recognized for our commitment to quality across the industry. Of course, no Kochava news in…

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