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You may not have heard of publisher Jam City, but you’ve almost certainly heard of some of their smash hit apps like Cookie Jam, Juice Jam, and Panda Pop. With over 50 million MAU, Jam City has seen their revenue grow by 100 percent every year for five years. Every minute, 30,000 people open one of…
Monetization for mobile is something we talk a lot about, and we assume that readers have at least a basic understanding of what it takes to monetize their app. Many other sites do as well. This can lead to a lot running in circles for a new developer trying to figure out what everyone is trying to…
AdWeek has prominently featured AdColony in The Video Issue. Check out our profile piece titled, “AdColony Knows the Secret to Better Click-Through Rates Ask Coke, Kraft and Honda: Making ads for the tiny screen that actually look good” by Chris Heine. The print issue is even better… not only do we have a full page feature, but we have a…