Big Spenders, Smart Purchases: Whales Drive Mobile Profit

Posted Apr 7, 2016

The reports are in and despite a small dip as a share of combined app downloads in 2015, games actually increased to 80% of overall app spending! That’s another year of mobile game developers and publishers proving once again that mobile is the space to be in. These awesome numbers come from App Annie’s Gaming Spotlight 2015 Review, released last…

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User Retention Critical for Retail Apps

Posted Apr 5, 2016

The need to retain users on mobile apps is undisputed among leading mobile publishers. For publishers of retail apps, it is even more critical. According to a recent report from Business Insider and data from Monetate, returning eCommerce customers are nearly twice as likely to convert than new customers. Furthermore, when they do convert, they spend nearly…

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What's the retention tool cost sweet spot?

How Much Should You Spend on Retention Tools?

Posted Mar 31, 2016

Across multiple industries, conventional wisdom dictates that it’s more cost effective to keep an existing customer than acquire a new one – the same holds true in the mobile world as well. If you were to poll traditional marketing gurus, they would tell you that a successful business allocates up to 80% of its marketing budget to retention and engagement.  Even the low…

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Highlights from the GDC Floor

Posted Mar 17, 2016

While GDC is still underway, check out these highlights from the first few days of the conference:   If you’re at the event, make sure to swing by our booth to check out Compass and #GoBeyond in our photo booth!

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Mobile Monday: GDC 2016 Edition

Posted Mar 14, 2016

In this edition of Mobile Monday, we’re covering the must-attend sessions for mobile app publishers at GDC 2016. From user acquisition and engagement to monetization and retention, here are the top sessions to check out. Monday GDC Sessions If you’re at Moscone today, don’t miss these sessions: Taking AIM: Top 10 App Install Marketing Trends…

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Mobile User Retention: Relative Rates by App Category

Posted Mar 1, 2016

While mobile user retention remains a key focal point for many app marketers, studies in the field are often limited to the short term. Typically, retention is studied at the day and week level, with 7 and 10 day retention serving as the pillars for comparison. However, recent data released by Business Insider examines the…

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Mobile User Loyalty: Positioning Above Distractions

Posted Feb 23, 2016

As the success of traditional store loyalty reward programs seep into the mobile app ecosystem, what lessons can be gleaned? How can developers create mobile user loyalty reward programs that position themselves effectively above the noise of other similar programs? Examining the data in eMarketer’s latest report Loyalty Marketing: Creating Stickiness in a Distracted World reveals…

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Mobile User Retention: The 5 Aspects of Apps Users Detest

Posted Feb 9, 2016

As mobile user retention becomes ever more critical for app publishers, so it is important to learn what users like— and dislike— to better accommodate and retain them. In this pursuit, a recent Business Insider report examined how the app download market will shift based on a study of 1,000 US mobile users. From the data,…

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The First 30 Days: How Session Frequency Affects Retention

Posted Feb 2, 2016

Improved user retention post-install is the aim of any app publisher, yet many find that the majority of their new users cease use of their app after a month or so. To re-engage these users before they churn, it’s important to understand how their session behavior may indicate their likelihood of dropping off. According to…

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Pushing for a Reaction: Best Practices for App Notifications

Posted Dec 22, 2015

Inspiring a user to reopen an app is the mission of any mobile app developer. While the myriad of strategies vary, many employ push notifications to drive users back. However, how effective is this tactic, how many users an a publisher expect to reach, and what best practices can be employed? To answer these questions,…

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