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Mobile Devices Back to School Shopping

Mobile Devices Are Crucial for Back to School Shopping

Posted Aug 24, 2020

Summer is winding down which means students are prepping for the new school year. Technology has already changed the way consumers shop but the current pandemic has really made an impact on back to school shopping this year. While students and parents are prepping for a different kind of school year, mobile continues to play…

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Gen Z Effects In Today’s Digital World

Posted Aug 18, 2020

For many years, millennials were in the spotlight for brands and marketers. But as the next demographic block comes of age and their buying power increases, Gen Z is becoming a focus for marketers. There are various definitions for this cohort, but generally, Gen Z includes all of those born after 1997. One thing’s for…

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Coronavirus Impact on Music Listening Habits in Turkey

Posted May 12, 2020

While the COVID-19 pandemic continues to change our way of socializing all over the world, one of the things everyone likes to keep close to themselves is music. Whether it is for relaxation or an at-home workout, we all have certain songs that help us through the hard times. With the digitalization of music, streaming…

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Social Media Habits Changing During Coronavirus

Posted May 6, 2020

The spread of the Covid-19 pandemic around the world has forced us all to stay indoors and start working from home. As social distancing and the time we spend at our homes continues, our habits and preferences are also changing. While we are adapting to the “new normal” our social media habits are also altering….

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Mobile Behavior in Turkey During Ramadan

Posted Apr 6, 2020

One of the most important seasons for Muslims, Ramadan is right around the corner. During this time, observers spend the month focusing on prayer, reflection, and community. This year, Ramadan will begin on the evening of Thursday, April 23 and will end on the evening of Saturday, May 23. After Ramadan comes to an end,…

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Coronavirus Impact Survey – Updated Highlights from EMEA & LATAM

Posted Apr 2, 2020

While people around the world are being encouraged to stay at home to ensure their health, the COVID-19 outbreak has radically changed their daily lives and preferences around the world. As the Coronavirus pandemic continues to grow, technology usage and habits are also seeing major changes. AdColony has been surveying users periodically to gain insights…

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Mobile Behavior in MENA and Egypt During Ramadan

Posted Mar 30, 2020

One of the most important seasons for Muslims, Ramadan is right around the corner. During this time, observers spend the month focusing on prayer, reflection, and community. This year, Ramadan will begin on the evening of Thursday, April 23 and will end on the evening of Saturday, May 23. After Ramadan comes to an end,…

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Coronavirus Impact Survey – Updated Highlights

Posted Mar 27, 2020

As the Coronavirus outbreak continues to spread globally, people have made significant adjustments to their daily lives. In order to maintain social distancing, people are spending most of their days indoors with their digital devices. To better understand these ongoing changes in behavior, AdColony has been surveying users periodically to gain insights on their current…

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Coronavirus Impact Survey – Highlights from EMEA & LATAM

Posted Mar 23, 2020

For the past three months, the COVID-19 outbreak has radically changed people’s daily lives and preferences around the world. Across the globe, people are being encouraged to stay at home in order to ensure their health and safety. As the Coronavirus pandemic continues to grow, technology usage and habits are also seeing major changes.  AdColony…

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What Consumers Expect from Brands

What Consumers Expect from Brands During COVID-19

Posted Mar 19, 2020

As the global outlook on the COVID-19 coronavirus pandemic has developed, it has become clear that things are unlikely to return to normal quickly. With new cases being reported daily, it is an important time for brands to determine their role and tone of voice. Should they be quiet? Or should they help control the…

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