Creative Showcase: Pirates of the Caribbean

Posted Nov 3, 2017

In this edition of the Creative Showcase, we’re exploring how Disney drummed up excitement for Pirates of the Caribbean with a well-executed and interactive mobile video campaign. To get started, we sat down with Doug Manson, our VP of Creative to discuss what made this particular ad creative so special. [vimeo 234587670 w=640 h=360] And…

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Creative Showcase: Spider-Man on Disney XD

Posted Oct 20, 2017

Disney was the first advertiser to use our new Aurora™ HD Video technology, and after a successful campaign for Pirates of the Caribbean: Dead Men Tell No Tales, the team at Disney came back with another campaign for the new Marvel’s Spider-Man show on Disney XD. The Goal With many good superhero stories, there is an interesting…

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Creative Showcase: Buffalo Wild Wings

Posted Oct 13, 2017

In this edition of the Creative Showcase, we’re taking a look into the story behind Buffalo Wild Wings’ recent Aurora™ HD video campaign. The Goal Eating buffalo wings is a fun albeit messy experience. To remind consumers of the joy of the Buffalo Wild Wings dining experience, BWW sought to create a mobile video ad…

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Creative Showcase: Gardenscapes

Posted Jun 2, 2017

In this edition of the Creative Showcase, we’re taking a look at how Playrix Games is driving installs for its Gardenscapes title with Instant-Play™ HD Vertical Video. Without further adieu, here’s the creative:     Why It Works This video ad creative is particularly successful for a number of reasons, including: Prominent branding. Whenever a…

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