Mobile Monday: New Simultaneous Media Usage Estimates

Posted Nov 6, 2017

In this edition of Mobile Monday, we’re diving into the latest eMarketer study on consumer viewing habits to better understand both where attention lies as well as what semantics suggest about how we view modern media consumption behavior. Simultaneous Media Consumption Growth According to a new report released by eMarketer, the number of consumers engaging…

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Mobile Monday: Catching up with Time Spent

Posted Oct 16, 2017

In this edition of Mobile Monday, we are examining how the latest industry data shows how advertisers are beginning to catch up with consumer media behaviors. Evolving Ad Spend Expectations Recently, eMarketer released their new ad spending forecasts for 2016 through 2021, and the shifts since their last forecast are telling. In short, television projections…

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Mobile Monday: Focused Distraction & Forfeit

Posted Oct 9, 2017

In this edition of Mobile Monday, we’re taking a look at what the latest user behavior numbers from eMarketer mean for advertisers as well as the quintessential reminder found within Microsoft’s mobile forfeiture. Focused Distraction The fact that consumers multitask while engaging with media is nothing new. After all, how many studies and articles have…

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Mobile Monday: Shifting Consumer Attention & Advertiser Budgets

Posted May 8, 2017

In this edition of Mobile Monday, we’re taking a look at the latest eMarketer report to uncover the top trends in consumer attention and how this is affecting advertiser budgets. Traditional Media’s Slow Decay As users now consumer over 12 hours of media per day, talks of consumption saturation have increased. As a result, the more…

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Ad Spend Share to Continue Digital Shift

Posted Jan 26, 2016

It’s not surprise that digital advertising continues to grow, though its growth relative to total advertising spend is quite interesting. According to a recent eMarketer report, digital advertising will account for 39% of total global advertising by 2019. In select markets, that number will reach nearly 60%. While the Big 4 countries are pacing ahead of…

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The State of Video: Top Trends from Q2

Posted Jul 7, 2015

Recently, both eMarketer and Adobe released reports covering the state of digital video in 2015. Reviewing the data, a few things are clear:  users are spending more time initiating more videos on mobile, and advertisers are taking notice. Users Spending More Time Watching Videos on Mobile According to data released in the eMarketer report, users now…

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