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Attention Report Blog Header

How to Succeed in the Attention Economy

Posted Jun 7, 2022

In a competitive digital advertisement environment where brands and marketers need to know and keep up each day with the highlighted practices for maintaining the audience’s attention, what should be pointed out is advertisements need to include an attractive context. To understand how consumers are engaging with mobile ads with greater ad attention and superior…

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Creative Showcase: More Cravings by Marriott Bonvoy

Posted Jun 2, 2022

Marriott International has built a reputation on innovating within the advertising space by expanding its guests’ world and opening doors to new opportunities. To raise awareness and drive covers for its restaurant and bars, More Cravings by Marriott Bonvoy, the dedicated R+B brand in EMEA, turned to Digital Turbine for a tasteful and successful campaign….

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Father’s Day Shopping Survey 2022 – Highlights from EMEA & LATAM

Posted May 30, 2022

Father’s Day is a widely popular holiday globally and honors the role of fathers play in the lives of their children. Father’s Day may be celebrated on different dates in different regions but is celebrated similarly, usually giving gifts and family activities. With that in mind, as Digital Turbine, we asked consumers about their purchasing…

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Creative Showcase: Ford Stormtrak & Raptor

Posted May 5, 2022

Ford as a brand needs no introduction, but sometimes their newest products need to reach potential buyers! Ford continues to honor their legacy as they build the future and wanted to capture their target audience in South Africa, and promote the newest models of their iconic pick-ups the Stormtrak and the Raptor. About the Campaign…

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Creative Showcase: Jack Reacher

Posted Apr 21, 2022

Amazon Prime Video, the subscription video-on-demand service, was looking to create awareness and drive anticipation for its latest series; Jack Reacher. In order to drive awareness around the exclusiveness of the series to Prime Video in Feb 2022, Amazon Prime Video partnered with Digital Turbine’s AdColony team to engage the potential audience in an entertaining…

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Mothers Day Shopping 2022 Blog Header

Mother’s Day Shopping Preferences — Highlights from EMEA & LATAM

Posted Apr 12, 2022

With everything they do, mothers deserve to feel special by their loved ones. That’s why people all around the world celebrate Mother’s Day in different ways to honor the mother figures in their lives. To express how important they are, the majority of people buy gifts in hopes of seeing a  smile on their mom’s…

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Creative Showcase: Cedevita Puc-Puc

Posted Apr 7, 2022

In this Creative Showcase, we are looking at the engaging Puc-Puc campaign in multiple countries in the Balkans region of Europe. Puc-Puc, a well-known regional candy with vitamins inside, with a playful, youthful image, was keen to promote its tasty popping candy in powder form by using the impeccable advantages of mobile advertising. With our…

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Mixx Turkey Martech awards

AdColony Wins Six Awards at IAB MIXX & MarTech Turkey

Posted Mar 23, 2022

AdColony is thrilled to announce that our mobile campaigns have received five awards from MarTech and one award from IAB Mixx Turkey! Our Turkey team was rewarded for their highly innovative and engaging mobile campaigns. The hard work and the dedication of our teams brought home a total of six awards at both prestigious ceremonies!…

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How Shopping on the Internet has Shifted to Mobile

How Shopping on the Internet Has Shifted to Mobile – HBR & BB Summit Turkey 2022 Recap

Posted Mar 17, 2022

Last month, AdColony participated in Harvard Business Review & Bloomberg Businessweek teams’ Turkey Summit 2022, leading a discussion about the shopping preferences of Turkish consumers, the rise of online shopping globally, the increase in mobile shopping, and the prominence of e-commerce mobile applications. Sales Director of Instant- Play™ Growth Markets EMEA & LATAM Serdar Çelik,…

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