Event Preview: Pocket Gamer Connects London

Posted Jan 16, 2019

It’s that time of the year! Gear up for Pocket Gamer Connects London, Europe’s biggest Mobile Games Industry Conference, held this year from January 21st to the 22nd. Learn from over 250 speakers, 90 hours of content, and 140 sessions. Connect with like-minded professionals from over 900 companies and 55 countries. Pocket Gamer Connects London…

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Mobile Monday: European Programmatic Growth & In-Store Mobile Retail

Posted Jan 14, 2019

Programmatic advertising has continued its growth through 2018, despite a bump in the road as companies adjusted to the realities of GDPR, especially in Europe. Meanwhile, in the US, the holiday season results were punctuated by a success correlation between those companies that have embraced mobile ecommerce and the app space and those who have…

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AdColonized: Getting to Know Jenny Wallen

Posted Dec 6, 2018

Meet Jenny Wallen, Sr. Account Manager in Berlin! From meeting with clients to collaborating with the Growth, Creative, and Business Intelligence teams, Jenny has a full and productive schedule. She holds a degree in Business and Marketing and loves the gaming industry. During her free time, you can find Jenny training for Ironman, trying out…

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Black Friday & Cyber Monday: Are You Ready?

Posted Nov 20, 2018

The Holiday shopping season is upon us and Black Friday will be the big blowout shopping day for many. Nowadays that frenzy of gift-buying spills over to Cyber Monday, and even Cyber WEEK in some cases. Mobile devices have become indispensable tools to navigate not just the in-store experience, but online shopping as well. We’ve…

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Under the Microscope: Mobile Gaming in EMEA

Posted Nov 13, 2018

As mobile gaming continues to evolve, so does the volume of gamers and the esports audience. With over 2.2 billion gamers across the globe, it’s no surprise that this market is very diverse. From gaming frequency to average session times, mobile gamers and fans come in all shapes and sizes. Our previous research looked into…

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Highlights from the MMA Forum Istanbul & Smarties Gala

Posted Oct 31, 2018

Last week, MMA hosted another forum in Istanbul, Turkey along with the Smarties Dinner Gala, which turned out to be a huge success! Hosted at Swissotel The Bosphorus, the event brought together marketing experts to share best practices and discuss the future of the industry. The Forum The Forum is the perfect place for professionals…

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Mobile Monday: User-Initiated Video’s Purchase Intent and Apple Devices

Posted Sep 10, 2018

User-Initiated Video Wins Again Last week saw the first ever AdColony Supernova Summit, bringing together publishers and app performance marketers in Snoqualmie, Washington for two days of education and relaxation. This week, the first ever AdColony Intelligence Summit is taking place in Istanbul, showcasing the latest in brand research across Europe and beyond! Earlier today,…

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Event Preview: DMEXCO 2018

Posted Aug 29, 2018

Where do key players in digital business, marketing, and innovation gather to gain inspiration and share their knowledge? That’s DMEXCO, held this year on September 12th and 13th in Cologne, Germany! The event is split between an expo and a conference, allowing market leaders to present all the dimensions of digital marketing and experts to…

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AdColonized: Getting to Know Mikala Krüger

Posted Aug 16, 2018

Say hello to Mikala Kruger, one of our Key Account Managers in Denmark! She works with current and new clients as well as local agencies to conduct training sessions and presentations with LinkedIn. She has worked in digital media sales for the last twelve years and keeps up with new LinkedIn marketing solutions to continually…

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Event Preview: Gamescom 2018

Posted Aug 15, 2018

It’s that time again! Gamescom is back at the Cologne Exhibition Centre in Germany from August 21st to the 25th! This annual event is the meeting point for European computer and video game industry experts, merging together digital gaming, retail, trade, and media to forge powerful business relationships. Business Area The Business Area is the…

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