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Valentine’s Day Survey 2022 — Highlights from EMEA & LATAM

Posted Jan 25, 2022

Valentine’s Day is a huge opportunity for brands and marketers to reach consumers. To grab attention during this romantic holiday, user-oriented campaigns are key. Most consumers tend to be online shoppers for Valentine’s Day which means brands should focus on mobile interaction with well-applied and personalized message associations. ​​To clarify how big of an impact…

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Creative Showcase: Axe 0.1% Effect

Posted Jan 13, 2022

In this Creative Showcase, the Unilever-owned Axe brand of deodorant, set out to discover if its confidence-boosting powers could influence overall gaming ability by 0.1% with AdColony’s highly engaging video technology.  Axe wanted to bring awareness and engagement to their ‘Axeperiment’ and teamed up with the world’s top streamers to test the theory that wearing…

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Creative Showcase: Egyptian Tourism

Posted Dec 9, 2021

In this Creative Showcase, we are looking at the Ministry of Tourism and Antiques through the Egyptian Tourism Board campaign that ran across AdColony’s extensive mobile app inventory, targeting potential tourists in Russia. Thanks to AdColony’s premium Dynamic End Card technology, the ​​Egyptian Tourism Promotion Board (ETPB) increased vacation consideration and most importantly travel desire…

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Ad Reaction & Attention Survey — Highlights from EMEA & LATAM

Posted Dec 7, 2021

For ads to be attractive, they need to draw the consumer’s attention. As many other ad networks are emerging, it’s far more challenging than in the past to catch consumers’ attention and keep them interested across the journey.  While advertisers are in constant competition to promote and market their own apps, products, or services, during…

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Christmas & New Year Shopping 2021 – Highlights from EMEA

Posted Nov 22, 2021

After a long period of COVID-19, people are getting ready to forget the suffering days with the fresh spirit of the New Year! While Christmas bells ring, consumers around the world are already preparing for the festivities leading up to 2022. Since smartphone usage has not slowed down even during post-pandemic days, it would only…

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Under The Microscope: Mobile Gaming in EMEA

Posted Oct 20, 2021

Mobile gaming has quickly risen in popularity for fun and entertainment with users all over the world. With that, the amount of gamers and revenue from mobile games will only continue to rise. But as more consumers look to gaming and brands look to reach this large, diversified audience, brands and advertisers must understand the…

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Mobile Gaming Research Highlights – EMEA & LATAM

Posted Oct 12, 2021

The past year will be remembered as a time of many changes for brands and marketers. The COVID-19 pandemic has led to great milestones for many media organizations. It has also created new opportunities through the acceleration of digital transformation at a huge scale.  As mobile gaming has exploded because of the COVID-19 pandemic, it…

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Creative Showcase: Axe

Posted Sep 30, 2021

In this Creative Showcase, Axe wanted to bring awareness and engagement to their new deodorant which was prepared with their brand new dual-action technology. In order to create interaction with their target audience, Axe partnered with AdColony and their highly engaging Gamification ad format. With this format, Axe targeted consumers who played a game by…

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Under The Microscope: Mobile Gaming in Egypt

Posted Sep 8, 2021

When looking for entertainment or a way to pass the time, consumers consistently look to their mobile devices as they are readily available and capable of providing endless forms of fun. Within those devices, engagement with games on mobile has risen drastically over the past year, and this new love of gaming is not going…

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