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As Spring approaches, Easter is one of the first major family holidays of the year. Many consumers have already started to look to update and personalize their habits around shopping Easter sales, and for Easter gifts in regions where they’re common – not just candy! Many consumers are aware that mobile shopping provides easy navigation…
With a population of close to 11 million, Greece has been a growing market and has focused on its development in the gaming industry. The growth of this industry has led to mobile gaming becoming a big part of leisure time for Greek smartphone users. Having grabbed the attention of Greek consumers mobile gamers present…
Nespresso wanted to capture UK audiences to promote its latest Vertuo coffee and espresso machine using AdColony’s capturing mobile technology. With AdColony’s premium drag & drop Dynamic End Card execution, Nespresso ultimately reached its targeted audience and increased brand consideration as well as purchase intent to their Venturo machines. About the Campaign With more than…
Valentine’s Day is a huge opportunity for brands and marketers to reach consumers. To grab attention during this romantic holiday, user-oriented campaigns are key. Most consumers tend to be online shoppers for Valentine’s Day which means brands should focus on mobile interaction with well-applied and personalized message associations. To clarify how big of an impact…
In this Creative Showcase, the Unilever-owned Axe brand of deodorant, set out to discover if its confidence-boosting powers could influence overall gaming ability by 0.1% with AdColony’s highly engaging video technology. Axe wanted to bring awareness and engagement to their ‘Axeperiment’ and teamed up with the world’s top streamers to test the theory that wearing…
We all know that reputation is everything for brands and that can cause many challenges in the mobile advertising ecosystem. In-app became the most reachable space but it can also be hard to keep track of content-wise. Brands are looking for safe environments to serve ads where their content won’t be placed next to inappropriate…
In this Creative Showcase, we are looking at the Ministry of Tourism and Antiques through the Egyptian Tourism Board campaign that ran across AdColony’s extensive mobile app inventory, targeting potential tourists in Russia. Thanks to AdColony’s premium Dynamic End Card technology, the Egyptian Tourism Promotion Board (ETPB) increased vacation consideration and most importantly travel desire…
For ads to be attractive, they need to draw the consumer’s attention. As many other ad networks are emerging, it’s far more challenging than in the past to catch consumers’ attention and keep them interested across the journey. While advertisers are in constant competition to promote and market their own apps, products, or services, during…
After a long period of COVID-19, people are getting ready to forget the suffering days with the fresh spirit of the New Year! While Christmas bells ring, consumers around the world are already preparing for the festivities leading up to 2022. Since smartphone usage has not slowed down even during post-pandemic days, it would only…
Mobile gaming has quickly risen in popularity for fun and entertainment with users all over the world. With that, the amount of gamers and revenue from mobile games will only continue to rise. But as more consumers look to gaming and brands look to reach this large, diversified audience, brands and advertisers must understand the…