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As mobile gaming activity continues to rise all around the world, it is important to realize that those audiences vary between different regions and countries. Having the inside scoop on what users in specific countries are looking for can help advertisers maximize their reach. AdColony surveyed mobile gamers around the world to better understand their…
Around the world, consumers are becoming more dependent on their mobile devices in every aspect. Especially with the start of the pandemic almost a year ago, online shopping skyrocketed to purchase anything from groceries, clothing, cosmetics, and yes even cars. As the usage of mobile is increasing, the relationship between vehicle purchases and mobile usage…
Winter holidays are usually spent gathering with family and friends but the pandemic has prompted many people to stay at home. With time off and nowhere to go, people spent a lot of time and money on apps and especially on games during this time. New data shows that Europeans spent $36.6 million on mobile…
We are proud to announce AdColony has received 70 awards in 2020 including wins from the MMA Smarties, Mob-Ex, The Drum, The Wires, and more! We’ve also been named The Network of the Year at MMA Smarties Turkey and Enabling Technology Company of the Year at MMA Smarties APAC! Read on for more details and…
No matter how big or small, it is important to understand mobile gaming audiences around the world. Without knowing their specific habits and preferences, advertisers run the risk of missing out on considerable opportunities. AdColony surveyed mobile gamers around the world to better understand their digital behavior and this week we’re learning about mobile gamers…
Around the world, consumers are becoming more dependent on their mobile devices to make purchases of all types. Shopping for everyday items on phones has been normalized for years but consumers are just starting to buy big-ticket items online, including cars. As usage continues to increase, smartphones have become an important part of the car…
While we are so close to saying goodbye to 2020, we are welcoming 2021 with open arms and a lot of hope. It’s not a big secret that 2020 has been one of the roughest years for everyone around the world and it seems this holiday season will be different than the previous holiday seasons….
Globally, time spent online has reached an average of 6 hours and 49 minutes per day on computers, tablets, laptops, and mobiles combined. This is half an hour longer than Internet users were spending just three years ago. On the other hand, when looking at mobile time spent in EMEA, mobile apps account for more…
As mobile gaming technology continues to evolve, so does the size of the audience and industry. The EMEA (Europe, Middle East, and Africa) region is comprised of multiple gaming communities but it is rarely studied as a whole. AdColony partnered with On Device to learn more about gamers around the world and this week we…
In this Creative Showcase, we’re looking at Algida’s Ramadan campaign in Turkey where the well-known ice cream brand reached potential customers with customized content specific to different Turkish cities to let them know about the local iftar time (when those observing Ramadan could break their daily fast) while giving them an opportunity to order the…