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In every edition of Under the Microscope, our research proves that there is no typical gamer. Instead, there is a wide variety of mobile gaming consumers, with different habits and preferences, across the globe, down to each country. Collaborating with On Device Research has given us the data to distinguish these players from those of…
For many years, Russia has been one of the most lucrative gaming markets for developers and publishers. While Russia has been one of the largest game markets in Europe, the country is still considered an emerging market in terms of mobile games. The past few years have seen significant growth in both the number of…
In our joint efforts with On Device Research, several studies have proven that mobile gaming habits can vary based on region. The surveys reached mobile gamers across the globe and revealed that each audience is a huge opportunity for developers, publishers, and advertisers to grow. In this week’s edition of Under the Microscope, we’re looking…
With a diverse and vast audience, mobile gaming has caught the attention of advertisers across many industries. Brands can reach consumers from across the globe on the device they are constantly on: their smartphones. In our “Under the Microscope” series, we analyze how mobile gamers differ from country to country. Today, we’re looking at the…
While the COVID-19 pandemic continues to change our way of socializing all over the world, one of the things everyone likes to keep close to themselves is music. Whether it is for relaxation or an at-home workout, we all have certain songs that help us through the hard times. With the digitalization of music, streaming…
Social isolation caused by the COVID-19 epidemic has influenced the whole world. In recent times, consumers have had to change and suspend habits, preferences, and hobbies in our daily lives including sports-related events. The postponement of all sports leagues, European football championships, and the Olympics has left people longing for the excitement of sports, and…
While there may be a huge variety of gaming apps and even similar games within genres in the market, mobile gaming consumers aren’t one and the same. From the amount of gameplay per day to the preferred time of day for sessions, mobile gamers are as diverse as it gets. This week we’re looking at…
One of the most important seasons for the Muslim world, Ramadan has officially begun. During this time, observers spend the month focusing on prayer, reflection, and community. This year, Ramadan will end on the evening of Saturday, May 23. After Ramadan comes to an end, Muslims observe Eid al-Fitr until the evening of Sunday, May…
Social distancing protocols have caused boosts in mobile game spend and downloads. More time at home means more time spent playing games on mobile devices. The latest data shows that consumer spend in app stores has reached over $23 billion in the first quarter of 2020, the most spent for any quarter. Meanwhile, mobile game…
While people around the world are being encouraged to stay at home to ensure their health, the COVID-19 outbreak has radically changed their daily lives and preferences around the world. As the Coronavirus pandemic continues to grow, technology usage and habits are also seeing major changes. AdColony has been surveying users periodically to gain insights…