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Disney was the first advertiser to use our new Aurora™ HD Video technology, and after a successful campaign for Pirates of the Caribbean: Dead Men Tell No Tales, the team at Disney came back with another campaign for the new Marvel’s Spider-Man show on Disney XD. The Goal With many good superhero stories, there is an interesting…
Rewarded video might be the preferred method of ad engagement for users, but how does it impact the overall revenue for a publisher? AdColony partnered with one of our publishing partners to dig into the impacts of adding rewarded video to a mobile app. Would users become more loyal after receiving rewards or would they…
Not every mobile game company follows their dreams from the get-go, and not every app is a success. Sometimes though, the stars align and a company turns a moment of disappointment into a huge opportunity and sometimes that opportunity spawns a winner. Just ask German publisher Fluffy Fairy Games. We talked to Daniel Stammler and…
Another year, another new round of Apple hardware and a new version of iOS in tow. While the tenth anniversary of the iPhone and iOS yielded some real surprises and some expected updates, the latest changes to Apple’s largest operating system will no doubt be at the forefront of developers’ minds. Other than getting an…
If you’ve ever played a cooperative board game like Pandemic or Arkham Horror, you’re familiar with the frantic, crazy moments where everything seems to be falling apart. Spaceteam, from developer Sleeping Beast Games, takes that experience, filters it into its purest essence, and delivers it up in a mobile game that’s fun to play with…
Launched in early June, Aurora™ HD Video is our innovative new immersive video technology designed to allow mobile users new and interesting ways to engage with ads, including on-screen interactivity, haptic feedback, and more. Full of promising features for engaging users from the outset, we looked into the results from our first few Aurora™ campaigns…
ASKfm is a company that won’t need an introduction to many millennials, but less digital natives may need a bit of a primer. From its founding in 2010 as a rival for Formspring, the social networking company has grown from its roots as a Q&A playground into a focused forum for questions, answers, trends, and…
Journaling app Day One is one the most awarded apps on the App Store. The small team of 13 at Bloom Built created something many others have tried, but few succeeded at — a journaling app that makes users want to keep up with their entries. Day One recently moved from a paid app to…
Next week, the Mobile Marketing Association will host its MMA Forum London on June 13th June 2017. The exclusive one-day event showcases products and aims to close the “knowing versus doing gap.” AdColony at MMA Forum London – Table & Session As an official sponsor, AdColony will have a fully branded Table Top located next…
SoundHound is one of the premiere audio recognition and cognition companies in the world. With over 300 million downloads, and offices in six cities across three countries, their founder’s goal of making the future a reality is getting closer every day. We spoke to a few members of the SoundHound team to find out the…