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You may not have heard of publisher Jam City, but you’ve almost certainly heard of some of their smash hit apps like Cookie Jam, Juice Jam, and Panda Pop. With over 50 million MAU, Jam City has seen their revenue grow by 100 percent every year for five years. Every minute, 30,000 people open one of…
Last week, our EMEA team traveled to Tel Aviv, Israel for the final 2016 Casual Connect event. The team had an eventful few days, meeting potential new clients, spending time building relationships with old friends and attending the insightful panels on the current trends in the industry. It was great to visit our friends from Plarium, Murka, Playrix,…
Short-term events have been a tactic game publishers use to create an uptick in engagement for some time. While “double XP weekends” and holiday-themed updates have long been a staple in the console world, mobile is still catching up. Since its launch in July, Pokémon Go has had its share of ups and downs. October, though,…
With a monthly audience of over 45 million users and 300 million uploads, Wattpad has become a runaway success in the world of mobile reading. At its core, Wattpad is a writing community in which users can post everything from articles and original stories to fan fiction and poems, through mobile or desktop. Founded in…
Pixio is relatively new on the mobile scene – founded in January 2016 by Ricky Leung and Jeremy Lam, the small Hong Kong-based company is dedicated to making fun, simple games for everyone. The studio behind the incredibly addictive and well-received Tap Tap Trillionaire is well on its way to more success. Just this week,…
iOS 10 adoption has been swift, faster than both previous versions of Apple’s mobile operating system. Mixpanel is predicting that iOS 10 will reach 50 percent adoption in less than 11 days. To put that in perspective, iOS 9 took 12 days to reach 50 percent, and iOS 8 took a full month to reach…
Apple introduced its annual refresh of the iPhone this week, at a special event at the Bill Graham Civic Auditorium in San Francisco. In addition to the new iPhone 7, Apple also introduced the Apple Watch Series 2, announced the release date for iOS 10, and surprising everyone, an iOS-first infinite runner Super Mario title…
Rewarded video is one of the most effective forms of monetization available to publishers but like much of mobile monetization, the devil is in the details. Between rewarded video caps, eCPM, use rate, and impressions, it can be a little daunting to figure out how best to implement this most lucrative and rewarding experience for users. We’ve…
Pokémon Go has been out for about a month now. Shortly after launch, we talked about the incredible planning and execution behind the initial launch of Pokémon Go. Despite some server hiccups, the game was performing strongly, was well received, and making developer Niantic and The Pokémon Company a lot of money. Then the Internet happened. Pokémon…
Finland is home to many game companies. A picturesque country with stunning views and wonderful people, it’s no wonder it attracts some of the best game developers from around the world. In the capital of Helsinki, PlayRaven has made a name for itself in mobile by specializing in excellent strategy games and focusing exclusively on…