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Mobile Monday: User-Initiated Video’s Purchase Intent and Apple Devices

Posted Sep 10, 2018

User-Initiated Video Wins Again Last week saw the first ever AdColony Supernova Summit, bringing together publishers and app performance marketers in Snoqualmie, Washington for two days of education and relaxation. This week, the first ever AdColony Intelligence Summit is taking place in Istanbul, showcasing the latest in brand research across Europe and beyond! Earlier today,…

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Mobile Monday: Apple’s Next Event & AdColony Supernova Summit

Posted Sep 3, 2018

It’s that time of year again. Apple announced the announcement date for their annual iPhone (and more) reveal, with a little extra this time. We’ll take a quick dive before giving a brief preview of the AdColony Supernova Summit! September is shaping up to be quite the month. Apple’s Next iPhone Last week, Apple sent…

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Event Preview: Gamescom 2018

Posted Aug 15, 2018

It’s that time again! Gamescom is back at the Cologne Exhibition Centre in Germany from August 21st to the 25th! This annual event is the meeting point for European computer and video game industry experts, merging together digital gaming, retail, trade, and media to forge powerful business relationships. Business Area The Business Area is the…

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Mobile Monday: It’s E3 Week

Posted Jun 11, 2018

While one of the largest mobile events (WWDC) wrapped up last week, the largest annual conference for the gaming in mobile, console, and PC begins tomorrow. The Electronic Entertainment Expo (E3) will be held in the Los Angeles Convention Center from June 12th to 14th. The IAB also announced plans last week to bring its programmatic…

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Highlights from GDC 2018

Posted Mar 28, 2018

New connections plus lots of insightful discussions equals another successful Game Developers Conference (GDC)! The Moscone Center in San Francisco opened its doors for this three-day event, which was packed with lectures, panels, tutorials, and round-table discussions covering a range of topics surrounding game development. Moscone Center South hall was filled with programmers, artists, producers,…

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Event Preview: MMA Webinar

Posted Feb 28, 2018

Mark your calendars for an insightful webinar on the future of mobile programmatic. Hosted by the MMA, AdColony, and Essence on March 21st from 2 to 3pm SGT, this webinar will cover everything from targeting to measuring campaign performance. Speakers for the event include Tom Simpson, Director of Growth and Programmatic in the APAC region…

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Highlights from Go Beyond!

Posted Dec 12, 2017

Recently, DayDayUp invited leaders in the mobile advertising and video spaces to Go Beyond! in Beijing, an event where they shared industry experiences and insights. This event explored the changing mobile advertising landscape with over 150 attendees from both advertising and publishing. DayDayUp is a business community that connects Chinese and global innovators, offering an…

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Event Preview: MIGS 2017

Posted Dec 6, 2017

Marquez la date sur vos calendriers pour MIGS 2017! Hosted in Montreal, Quebec, from December 11th to 13th, The Montreal International Game Summit is where experts in video game development gather from all over the world and share their knowledge with local and international professionals. Conference sessions, master classes, personalized coaching, and tons of networking…

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A Look Back at the MMA Forum Dubai & Smarties Awards Gala

Posted Nov 22, 2017

Last week, the Mobile Marketing Association hosted its forum in Dubai, UAE, followed by the MMA Smarties Awards Gala! Over fifteen speakers from Aujan Coca Cola, Anghami, Careem, Choueiri Group, IBM Watson, MBC, Nielsen, Omnicom Media Group, Platform 5, DMS, and Adjust came together for this event, and of course AdColony was there to support…

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Insights from the Publishing Insider Summit

Posted Oct 25, 2017

Just last week, MediaPost hosted its Publishing Insider Summit in Austin, Texas! Discussions dove into the changing economy and how publishers have to continually look for ways to innovate when presenting new ad, data, video, and branded content. In addition to insightful presentations and panels, the summit explored case studies and best practices from senior…

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