Event Preview: Gamescom 2018

Posted Aug 15, 2018

It’s that time again! Gamescom is back at the Cologne Exhibition Centre in Germany from August 21st to the 25th! This annual event is the meeting point for European computer and video game industry experts, merging together digital gaming, retail, trade, and media to forge powerful business relationships. Business Area The Business Area is the…

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Publisher Spotlight: Kongregate

Posted Jul 27, 2018

Even if you haven’t heard of Kongregate, there’s a very good chance you’ve played one of the many games they’ve had a hand in. The mobile publisher and online gaming hub boasts tens of millions of downloads and hundreds of millions of sessions. Since our last publisher spotlight on them, Kongregate has continued to go…

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Event Preview: ChinaJoy 2018

Posted Jul 24, 2018

ChinaJoy is back, and this year it’s better than ever! As one of the largest gaming exhibitions in the global digital entertainment industry, ChinaJoy attracts over 342,700 visitors from over 30 countries! You definitely don’t want to miss out on this one. ChinaJoy 2018 will take place from August 3rd to the 6th at the…

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Mobile Monday: Mobile Video’s Growth & Pokémon’s Second Mobile Anniversary

Posted Jul 9, 2018

It’s been two years since Niantic let users capture Pokémon on their mobile devices, and mobile video has been growing continuously over the past several years but seems to have stabilized a bit according to a new report. Read on for more! Slower but Stable Growth Mobile video consumption continues to rise globally, but the…

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Publisher Spotlight: Epic Games

Posted May 25, 2018

For many of the most hardcore console and PC gamers, Epic Games needs no introduction. For the mobile crowd, they might be best known for the Infinity Blade franchise. With its recent success in porting runaway battle royale success Fortnite to mobile, Epic Games’ position in the mobile marketplace is showing no signs of slowing. Founded…

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Misclicks or Malicious? The Role of Intent in Mobile Fraud Detection

Posted Apr 24, 2018

One of keys factor in identifying mobile fraud is intent, and intent is hard to determine through algorithms and analysis. Sometimes intent is hard for human beings to determine face to face! Courts and attorneys have wrestled with it for centuries. What does intent have to do with fraud in mobile though? It’s all about…

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Mobile Monday: A Mobile Monetization Explosion

Posted Apr 23, 2018

Monetization is the bread and butter of the mobile industry, and the latest phones from Samsung, Google, and Apple have hit monetization records — Good news for mobile publishers and advertisers alike. Meanwhile, Netflix has announced it plans on doubling down on original content. Monetization Milestones According to the latest study from analytics platform DeltaDNA,…

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Publisher Spotlight: Jump Ramp Games

Posted Mar 30, 2018

Promotions and rewards on mobile had fallen into a rut. Expectations were low. The user experience was poor, the trade-off for users wasn’t worth it. Fortunately, Alex Betancur and Tony Vartarian founded Jump Ramp Games in 2011 to refine that space and turn it into a space where users could enjoy better experiences, and where…

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AdColony Partner Spotlight: CrossInstall

Posted Mar 16, 2018

One of the companies helping advertisers reach into the continually expanding world of mobile is CrossInstall, one of AdColony’s premier performance advertising partners. The San Francisco-based team has built a reputation for customer service, innovative solutions to the ever-changing mobile industry, and tapping into the evolving tastes of mobile users. We asked the team at…

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Publisher Spotlight: Niantic

Posted Feb 23, 2018

Niantic is a publisher whose latest game, Pokémon Go, needs very little introduction after the incredible and immediate rise to the top of the App Store’s Top Grossing charts. The company behind the game though is less well known, despite the success of their first location-based title Ingress. Google Born Niantic began as an internal…

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