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Apple introduced its annual refresh of the iPhone this week, at a special event at the Bill Graham Civic Auditorium in San Francisco. In addition to the new iPhone 7, Apple also introduced the Apple Watch Series 2, announced the release date for iOS 10, and surprising everyone, an iOS-first infinite runner Super Mario title…
Rewarded video is one of the most effective forms of monetization available to publishers but like much of mobile monetization, the devil is in the details. Between rewarded video caps, eCPM, use rate, and impressions, it can be a little daunting to figure out how best to implement this most lucrative and rewarding experience for users. We’ve…
Pokémon Go has been out for about a month now. Shortly after launch, we talked about the incredible planning and execution behind the initial launch of Pokémon Go. Despite some server hiccups, the game was performing strongly, was well received, and making developer Niantic and The Pokémon Company a lot of money. Then the Internet happened. Pokémon…
Finland is home to many game companies. A picturesque country with stunning views and wonderful people, it’s no wonder it attracts some of the best game developers from around the world. In the capital of Helsinki, PlayRaven has made a name for itself in mobile by specializing in excellent strategy games and focusing exclusively on…
The long awaited Pokémon game for mobile devices is finally here. People who played the original Red and Blue versions of the game on their Game Boys have long since graduated to smartphones and finally have a fix for catching them all without an additional handheld. It’s been a long time coming but developer, Niantic…
Bearbit Studios, the developer of hit game Smashy Road: Wanted is just two brothers in Den Haag, The Netherlands. With the success of Smashy Road, it may come as a surprise that just a year and a half ago, one brother was in school making games in their free time, and the other was working at a…
At Apple’s World Wide Developer Conference (WWDC) Monday, the company announced that the App Store has grown to 2 million apps, with 130 billion total downloads, and nearly $50 billion paid to developers. Those are incredible numbers, but what do they mean? This time last year, Apple announced 100 billion downloads, and $30 billion paid to developers. Normally…
What exactly makes a user a loyal user? Put simply, it’s someone who keeps using one app instead of a competitor’s. That’s it. That’s really all there is to it. Obviously the more a user opens an app, the more likely they are to spend money in an app, but “likely” doesn’t mean it’s a sure…
SDK fatigue is real. Short for software development kits, SDK’s allow developers to create applications and other functions in an app without having to build them from scratch and are a critical part of the mobile industry. If it’s possible, there’s probably an SDK for it. With the wealth of code and asset libraries available…
Apple has always had a bit of an issue with review times in the eyes of many developers. A major inconvenience but a fact of life has been the sometimes very lengthy review process. Luckily, relief is here. Last month, Apple made some major changes to its app review policy. Now that the numbers are…