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Taking Advantage of Apple’s Shorter Approval Process

Posted May 26, 2016

Apple has always had a bit of an issue with review times in the eyes of many developers. A major inconvenience but a fact of life has been the sometimes very lengthy review process. Luckily, relief is here. Last month, Apple made some major changes to its app review policy. Now that the numbers are…

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Publisher Spotlight: DotEmu

Posted May 20, 2016

DotEmu isn’t your standard mobile games developer.  Founded in 2007 the Paris, France-based company has had a unique and noble mission – to bring classic games to a new audience. They work closely with classic games’ original developers and publishers, as well as current license holders to maintain the original spirit of those games. Having just released an updated Pang Adventures…

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Apple Stock

Apple’s Slow Quarter is Good News for Publishers

Posted May 5, 2016

Apple’s disappointing earnings call last week has already generated a lot of discussion in the industry. For the first time in 13 years, Apple saw its revenues decline, mostly due to slower iPhone and iPad shipments. Apple’s stock prices took an appropriate and expected dip as well. The silver lining to the bad news for shareholders is that…

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Clash Royale – Supercell’s New King of Engagement

Posted Apr 21, 2016

Supercell has another $1 billion mobile hit on its hands with Clash Royale. After taking the world by storm with Clash of Clans, including a $9 million Super Bowl 50 ad starring Liam Neeson, Supercell has once again proven its near-perfect understanding of user behavior and what it takes to keep users engaged long-term. With Clash Royale, Supercell blended elements of multiplayer…

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The Fine Art of Incentivized App Reviews

Posted Apr 14, 2016

You’re playing a game and finish a difficult level or furiously swiping right to find your soulmate. Suddenly, a pop-up appears. “Like using this App? Rate us!” it asks, with a button to take you to the App Store. It’s an experience most users are familiar with, and one app developers and publishers are keen to keep short, but…

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