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As we all know, social media has been in our lives for a while, and no one can deny that mobile games have quietly become the new social platforms since the start of the pandemic. With the increase in mobile usage, advertisers should be adaptive when running a campaign on various platforms to stand out….
Mobile gaming has been booming this past year, but what about ad revenue? Ad spends took a dip last year (understandably so) as a reaction to the uncertainty of the global pandemic. A new report from Unity says that the growth in mobile gaming also translated to increased ad revenue. Meanwhile, consumer spending in apps…
In the past year, people have had to adjust their lives when it comes to fitness and socialization. Lockdowns have forced people to turn to their mobile phones in order to stay healthy and connect with others. A new report says that health and fitness apps reached new heights in 2020 in terms of downloads…
While mobile gaming and advertising on the platform was huge this year, 2021 is expected to see even more growth. A recent survey conducted revealed that 46% of game developers consider immersive in-game advertising a key opportunity for monetization next year. Meanwhile, a new report says that 79% of American consumers have played a video…
Despite the huge amount of time spent across gaming, from console to casual mobile gaming, the understanding and investment from marketers is still in early stages. To help marketers get up to speed, AdColony and The Drum will be bringing together leading marketers to battle it out against each other in a game show-style panel…
Mobile gaming is becoming the primary way people enjoy their games so companies must innovate to keep up with the changing landscape. Last week two gaming companies announced new products geared toward mobile gamers. Razer introduced a new cloud-gaming controller that will plug directly mobile devices. Meanwhile, Rainway has launched their app for users to…
Although iPhone sales have slowed down in the last year, tons of apps have seen continued growth as users across the globe become more and more mobile-savvy. A recent report from Adjust charted growth and retention for apps released in 2018 and revealed that Asia-Pacific is the fastest-growing region. Additionally, gaming apps continue to dominate…
In the midst of iPhone’s recent launch, Microsoft has announced its new entry into the mobile device market. The Surface Duo, a dual-screen device running on Android will be coming in late 2020. While the Duo looks and acts like a phone, we talk about Microsoft’s strategy to not call it one. Meanwhile, Call of…
We’re headed to Moscow! White Nights will be holding its last event of the year at the Expocentre on October 16th and 17th. Representatives from the gaming industry will be gathering for insightful talks, panels, and workshops, along with networking opportunities to connect with other professionals in the industry. A unique factor of this conference…
Next time you’re on public transport, take a look around and it’s a solid bet most if not all of your fellow passengers are on their mobile phones, and many will be playing games. The gaming audience has been growing rapidly over the last several years thanks in large part to mobile devices and the…