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We’re headed to Gamescom in Cologne, Germany! More than 300,000 visitors from across the globe will attend the biggest gaming convention from August 20th to 24th. Press and trade visitors will have exclusive access to the event on August 20th, while gaming fans may start attending on August 21st. This year marks the event’s 10th…
As the number of smartphone users grows, Asia-Pacific has been the primary driver for the expansion of the global gaming industry. Established markets like China and Japan continue to flex their spending power while India and Southeast Asia have proven their impact in terms of app downloads. While it’s clear that APAC presents many opportunities,…
This month experts from the gaming industry gathered at White Nights St. Petersburg and the AdColony team was there to participate! We joined more than 1800 attendees from 50 countries to discuss the latest trends and news, make connections with potential partners, and share experiences with old friends in the business. Speakers from companies like…
With so much digital content, consumers’ have learned to process information faster than ever, but they’re also moving the focus of their attention faster too. Research has found that advertisers have less than half a second to make an impact with consumers on mobile ads. Meanwhile, a report reveals the playing and spending habits of…
A U.S. Senator has announced his plans to propose a bill that would ban loot boxes and pay-to-win microtransactions. We’ll look at the details of this bill and how other countries have addressed these issues. Meanwhile, we recap the Entertainment Software Association’s comprehensive study on American video game players’ habits. Read all about it in…
With a population of approximately 1.4 billion, China undoubtedly represents a huge market for mobile gaming. While developers might be thinking about financial opportunities, they also need to understand the unique and specific characteristics of the Chinese gaming market. We have an update on recently announced restrictions and requirements and how this could affect the…
Almost everyone is a gamer these days, but how we play varies across ages and genders. We’ll delve into players’ preferences for gaming devices and how this is driving ad revenue. Meanwhile, Q1 numbers are in, and mobile app revenue continues to rise. Check out all the details in this week’s Mobile Monday! More Gamers…
Join leaders in the gaming industry for GamesBeat Summit 2019 in Los Angeles! The summit will be held on April 23rd and 24th with attendance by game developers and publishers, as well as industry CEOs, executives, marketers, and VCs. VentureBeat’s flagship industry event is limited to only 350 attendees (including our EVP of Publishing, David…
It is no secret that app developers need to make money, but what is their favorite way to get that cheddar? We’ll take a look at developers’ preferences for monetization and ad mediation and if they actually understand what is going on with the different bidding methods. Speaking of making money, Pearl Abyss’ role-playing game…
It’s now been two full years since the brand safety surfaced as a major issue. Since the problem has not dissipated, we surveyed consumers to check in on how their perception of social media and brand safety has changed – or how it has not. That original catalyst, when advertisers realized that their ads on YouTube were…