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Performance & Power Rankings — AppsFlyer & Mobbo on AdColony

Posted Sep 28, 2018

It’s technically Fall in the Northern Hemisphere, though you wouldn’t know it from our LA offices (our New York and London offices are a different story) and that means it’s performance and power ranking time from some of the largest players in the mobile space. As always, AdColony’s strengths are there for all to see….

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Mobile Monday: Apple’s Next Event & AdColony Supernova Summit

Posted Sep 3, 2018

It’s that time of year again. Apple announced the announcement date for their annual iPhone (and more) reveal, with a little extra this time. We’ll take a quick dive before giving a brief preview of the AdColony Supernova Summit! September is shaping up to be quite the month. Apple’s Next iPhone Last week, Apple sent…

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Balloons on the Bund: AdColony & Cocos at ChinaJoy

Posted Aug 16, 2018

During ChinaJoy in Shanghai, China, earlier this month, AdColony and Cocos brought together developers and mobile industry leaders from across China and beyond for a cocktail party at the top of Hotel Indigo on the Shanghai Bund. The “Just the Right Time” party was filled with snacks, drinks, and discussion on how AdColony and Cocos…

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Mobile Monday: Mobile Video’s Growth & Pokémon’s Second Mobile Anniversary

Posted Jul 9, 2018

It’s been two years since Niantic let users capture Pokémon on their mobile devices, and mobile video has been growing continuously over the past several years but seems to have stabilized a bit according to a new report. Read on for more! Slower but Stable Growth Mobile video consumption continues to rise globally, but the…

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Mobile Monday: It’s E3 Week

Posted Jun 11, 2018

While one of the largest mobile events (WWDC) wrapped up last week, the largest annual conference for the gaming in mobile, console, and PC begins tomorrow. The Electronic Entertainment Expo (E3) will be held in the Los Angeles Convention Center from June 12th to 14th. The IAB also announced plans last week to bring its programmatic…

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Publisher Spotlight: Epic Games

Posted May 25, 2018

For many of the most hardcore console and PC gamers, Epic Games needs no introduction. For the mobile crowd, they might be best known for the Infinity Blade franchise. With its recent success in porting runaway battle royale success Fortnite to mobile, Epic Games’ position in the mobile marketplace is showing no signs of slowing. Founded…

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Publisher Spotlight: Level Eight

Posted Apr 27, 2018

Sweden isn’t just one of the most picturesque countries in the world, it’s also home to tons of talented game developers — especially those at Level Eight, creators of Protostrike, Modern Command, Robbery Bob, and more. We asked Level Eight CEO Patrik Knutsson what makes his team from Umeå tick, and how they bring their…

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Misclicks or Malicious? The Role of Intent in Mobile Fraud Detection

Posted Apr 24, 2018

One of keys factor in identifying mobile fraud is intent, and intent is hard to determine through algorithms and analysis. Sometimes intent is hard for human beings to determine face to face! Courts and attorneys have wrestled with it for centuries. What does intent have to do with fraud in mobile though? It’s all about…

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Mobile Monday: A Mobile Monetization Explosion

Posted Apr 23, 2018

Monetization is the bread and butter of the mobile industry, and the latest phones from Samsung, Google, and Apple have hit monetization records — Good news for mobile publishers and advertisers alike. Meanwhile, Netflix has announced it plans on doubling down on original content. Monetization Milestones According to the latest study from analytics platform DeltaDNA,…

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Publisher Spotlight: Jump Ramp Games

Posted Mar 30, 2018

Promotions and rewards on mobile had fallen into a rut. Expectations were low. The user experience was poor, the trade-off for users wasn’t worth it. Fortunately, Alex Betancur and Tony Vartarian founded Jump Ramp Games in 2011 to refine that space and turn it into a space where users could enjoy better experiences, and where…

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