The Apple iPhone at 10

Posted Jul 5, 2017

Last Thursday marked the tenth anniversary of the launch of the very first iPhone. While Steve Jobs introduced the phone in January 2007 at Macworld, it wasn’t until the end of June that buyers lined up outside Apple and AT&T stores to purchase what would end up being a world-changing device. It wouldn’t be an…

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Publisher Spotlight: Bloom Built

Posted Jun 30, 2017

Journaling app Day One is one the most awarded apps on the App Store. The small team of 13 at Bloom Built created something many others have tried, but few succeeded at — a journaling app that makes users want to keep up with their entries. Day One recently moved from a paid app to…

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Publisher Spotlight: Epic Games

Posted Jun 16, 2017

For many of the most hardcore console and PC gamers, Epic Games needs no introduction. For the mobile crowd, they might be best known for the Infinity Blade franchise. This year though, the company has huge plans for mobile with the introduction of Battle Breakers, a cross-platform PC and mobile strategy title inspired by anime…

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WWDC 2017: Better Developer Tools, Better User Experiences

Posted Jun 6, 2017

Yesterday Apple kicked off Worldwide Developer Conference 2017 with its traditional keynote, providing updates on its product and software alike. Unveiling new features to make life better for its developer community is what WWDC is all about, so what’s next for developers, publishers, and advertisers? Time for a hot take. While HomePod is exciting and…

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Publisher Spotlight: Futureplay

Posted May 12, 2017

With over 180 years combined industry experience, Futureplay’s offices in Helsinki, Finland, is one of the strongest mobile game studios around. Not only have their Build Away! and Farm Away! titles seen over 14 million downloads and counting, but the team is having a blast doing it. We spoke to Camilo Fitzgerald, an analyst and…

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Casual Connect Asia 2017 Preview

Posted May 10, 2017

Next week the mobile and casual games community will descend on Singapore for Casual Connect Asia 2017. On top of three full days of enlightening sessions and insightful speakers. The show will also feature the Indie Prize and Dev Showcase. This Casual Connect marks the 40th industry event put on by the Casual Games Association,…

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Publisher Spotlight: Big Blue Bubble

Posted Apr 28, 2017

The city of London in Ontario, Canada, houses one of the app stores most prolific publishers. Big Blue Bubble is an award-winning studio with over 100 apps and growing, and the company has spent time working on mobile games since before the days of smartphones and high-res touch screens. High Profile Beginnings Founded in 2004…

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Kickstarting Organic Growth with Smart UA

Posted Apr 4, 2017

Recently we asked our partners about their app install marketing strategy this year. More than half of publishers said they have a team of 5 or less to handle all of their user acquisition (UA). There’s also patterns of growth in the size of UA teams, but it’s clear that efficiency is still the key to app growth….

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Publisher Spotlight: Idiocracy

Posted Mar 17, 2017

As more and more apps are released, small publishers face an uphill battle in getting discovered by users. Despite this challenge, Korean developer Idiocracy, founded in 2014 by talented a crew calling themselves ‘idiots’, proudly placed in the Top 7 at Google Play Indie Game Festival with their game Pirates War – The Dice King….

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With the Switch, Nintendo Embraces Mobility & Mobile

Posted Mar 10, 2017

Last week, Nintendo launched the Switch, the hotly anticipated hybrid console designed for both traditional TV play when plugged in, and on-the-go gaming in tablet form. Nintendo certainly isn’t playing by its old rules anymore. Will the Switch cannibalize time from mobile apps? Is Zelda more engaging than any given mobile title? Switching it Up…

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