10 Fast Facts for the iPhone’s 10th Anniversary

Posted Jan 10, 2017

Ten years ago this week, Steve Jobs stood on stage at Macworld in San Francisco for the keynote address. It’s been ten years since that important day, and without that announcement, an entire industry would take who knows how many more years to build up than the explosion the iPhone catalyzed. The iPhone changed the way people used…

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Publisher Spotlight: Nintendo

Posted Dec 23, 2016

In most cases, Nintendo isn’t a company that needs an introduction. It would be hard to find someone in the gaming industry who didn’t spend at least some time with Mario, Link, and Samus growing up. The impact of Nintendo can be felt across gaming. After years of waiting, Nintendo fans are finally able to…

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Highlights from G-Star Busan

Posted Dec 14, 2016

In late November, our teams from LA, Singapore, Beijing, and Seoul travelled to Busan, South Korea for G-Star, one of the biggest game shows in Asia. From big players to indies, mobile to VR, everyone interested in games gathered to share games, insights, and to build relationships with new partners. AdColony on The Show Floor…

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Publisher Spotlight: Jam City

Posted Nov 18, 2016

You may not have heard of publisher Jam City, but you’ve almost certainly heard of some of their smash hit apps like Cookie Jam, Juice Jam, and Panda Pop. With over 50 million MAU, Jam City has seen their revenue grow by 100 percent every year for five years. Every minute, 30,000 people open one of…

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Highlights from Casual Connect Tel Aviv

Posted Nov 11, 2016

Last week, our EMEA team traveled to Tel Aviv, Israel for the final 2016 Casual Connect event. The team had an eventful few days, meeting potential new clients, spending time building relationships with old friends and attending the insightful panels on the current trends in the industry. It was great to visit our friends from Plarium, Murka, Playrix,…

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Publisher Spotlight: Pixio

Posted Sep 30, 2016

Pixio is relatively new on the mobile scene – founded in January 2016 by Ricky Leung and Jeremy Lam, the small Hong Kong-based company is dedicated to making fun, simple games for everyone. The studio behind the incredibly addictive and well-received Tap Tap Trillionaire is well on its way to more success.  Just this week,…

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Taking Advantage of the Latest iPhone Hardware and More

Posted Sep 8, 2016

Apple introduced its annual refresh of the iPhone this week, at a special event at the Bill Graham Civic Auditorium in San Francisco. In addition to the new iPhone 7, Apple also introduced the Apple Watch Series 2, announced the release date for iOS 10, and surprising everyone, an iOS-first infinite runner Super Mario title…

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Rewarded Video – Making the Most of Value Exchange

Posted Aug 12, 2016

Rewarded video is one of the most effective forms of monetization available to publishers but like much of mobile monetization, the devil is in the details. Between rewarded video caps, eCPM, use rate, and impressions, it can be a little daunting to figure out how best to implement this most lucrative and rewarding experience for users. We’ve…

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Pokémon Go and Building Community Engagement

Posted Aug 5, 2016

Pokémon Go has been out for about a month now. Shortly after launch, we talked about the incredible planning and execution behind the initial launch of Pokémon Go. Despite some server hiccups, the game was performing strongly, was well received, and making developer Niantic and The Pokémon Company a lot of money. Then the Internet happened. Pokémon…

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Publisher Spotlight: PlayRaven

Posted Jul 22, 2016

Finland is home to many game companies. A picturesque country with stunning views and wonderful people, it’s no wonder it attracts some of the best game developers from around the world. In the capital of Helsinki, PlayRaven has made a name for itself in mobile by specializing in excellent strategy games and focusing exclusively on…

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