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For many of the most hardcore console and PC gamers, Epic Games needs no introduction. For the mobile crowd, they might be best known for the Infinity Blade franchise. This year though, the company has huge plans for mobile with the introduction of Battle Breakers, a cross-platform PC and mobile strategy title inspired by anime…
Next week, thousands of gamers, developers, and advertisers will meet in San Francisco, CA to attend the annual Game Developers Conference (GDC). Attendees will have the opportunity to learn gaming industry insights and network with investors and international developers. GDC attracts over 26,000 people, so there’s no doubt that this year’s conference will be anything…
In this edition of Mobile Monday, we’re taking a look at how memetastic app Poncho is taking native advertising to a new level, strolling down memory lane with Pocket Gamer, and recalling the top trends on everyone’s minds at GDC. Native Partnerships with Poncho The quest for making ad integrations more and more native is…
In this edition of Mobile Monday, we’re covering highlights from the Game Developers Choice Awards, which took place last week at GDC in San Francisco. Satoru Iwata Honored Last year, the games industry lost Nintendo President and legend Satoru Iwata. To honor his contributions to the industry, he was honored at the Game Developers Choice Awards…
While GDC is still underway, check out these highlights from the first few days of the conference: If you’re at the event, make sure to swing by our booth to check out Compass and #GoBeyond in our photo booth!
In this edition of Mobile Monday, we’re covering the must-attend sessions for mobile app publishers at GDC 2016. From user acquisition and engagement to monetization and retention, here are the top sessions to check out. Monday GDC Sessions If you’re at Moscone today, don’t miss these sessions: Taking AIM: Top 10 App Install Marketing Trends…
In just a few short weeks, the AdColony team will be dashing off to Cologne Germany for GDC Europe where we will be Silver Sponsors. In addition to exhibiting on the show floor, you’ll be able to find AdColony at a panel on video monetization lead by our very own Thorbjorn Warin. During the Perspective…
From VR and new tech to poignant speeches on the state of the gaming industry, there was quite a lot to keep track of this GDC. Now that the conference dust has settled, we’re focusing on the top mobile news and trends to emerge at this year’s Game Developers Conference:
Virtual reality may have been the hot topic at this year’s GDC, but for Bryan Buskas, our SVP of performance ad sales, the bigger trend was a shift taking place in the physical world: An increased emphasis on gameplay that flowed across devices like PCs and consoles, to mobile.
Although video is the most powerful communication medium for attaining, retaining, and monetizing users, many publishers are not using it to its full potential. To help with this, AdColony is hosting a panel at GDC entitled “A 360 View on Video’s Role in the Mobile Game Ecosystem.”