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The dust has settled on GDC 2019. It was a show to remember, with a larger show floor than previous years and more mobile games and apps than ever, the show was a success for attendees, speakers, and for AdColony! We’ve got a quick wrap of the week’s mobile news and more this week. AdColony’s Great…
App extensions bring added functionality and features to your app, elevating the user experience and enabling tasks that can set you apart from others. IAB recently announced that the app-ads.txt extension is out of its beta stage, with the final version ready for adoption by app developers and programmatic media buyers alike. App-Ads.Txt Extension After…
It may be the end of the year, but things are ramping up for real-time bidding (RTB) and advanced mediation solutions. Last Friday, Google announced a slew of new advertisers to its RTB open–bidding solution and highlighted AdColony’s position as one of the initial beta partners in the effort. This Monday we’re also going to…
Netflix is bringing ads to users content streams and Android Pie Go Edition is bringing modern mobile OS features to cheaper and cheaper phones. Whether you’re bingeing blog entries or browsing this on a new budget phone, you can read all about it in this week’s Mobile Monday. Netflix Interruptions If you’ve been enjoying long…
Did you know that women are almost 80 percent more likely to make in-app purchases in mobile games? According to some recent data, the female gaming market is a big opportunity for apps to grow their business. In-App Purchases According to Liftoff, women are 79 percent more likely to make in-app purchases after installing a…
Microsoft’s push to get more users on its interface doesn’t seem to be ending anytime soon. After Windows 10 Mobile and Windows Phone didn’t succeed as well as the company hoped, they decided to focus their efforts on Android and iOS, in three different ways. Microsoft’s Push At the Build 2018 developers conference, Microsoft announced…
Niantic is a publisher whose latest game, Pokémon Go, needs very little introduction after the incredible and immediate rise to the top of the App Store’s Top Grossing charts. The company behind the game though is less well known, despite the success of their first location-based title Ingress. Google Born Niantic began as an internal…
In this edition of Mobile Monday, we are exploring good news for both mobile publishers and users. First, in-app spending surged over the holidays as users setup new phones and cashed in on app store gift cards. Second, the user experience on Android is about to become a bit more reliable & consistent. In-App Spending…
In this edition of Mobile Monday, we are taking a look at the top apps honored by Google, what the future may hold for Big Fish Games, and how Supercell’s app release strategy is so unique. The Best of Google Play Late last week, Google announced its “Best of 2017” for Google Play. Nintendo’s Super Mario…
In this edition of Mobile Monday, we’re covering what Google’s Stamp project could mean for the consumer experience, how NCSoft’s latest earnings may signal a new era for the publisher, and why a flip phone is oddly interesting. Google Stamp Understanding that consumers are increasingly turning to their phones for news, Google is now working…