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Mobile games and apps, in general, have been proven to amass a vast and diverse audience that is not only valuable to app developers but to brands as well. In the past few years – and particularly in the past year, as consumers spent more and more time on their phones – app usage has…
Mobile Monday is the weekly roundup of the latest news, trends, and developments in mobile apps, tech, and advertising. Digital Turbine, AdColony, and Fyber have partnered up to cover news and insights in apps and games. This week we touch on the importance of ads matching content, the ruling in the Epic versus Apple lawsuit,…
With a massive worldwide audience, mobile gaming has presented lucrative opportunities for game developers. Because most mobile games today are free-to-play, developers choose from a number of methods to monetize their titles. The most commonly used are rewarded video ads and in-app purchases. AdColony’s Modern Mobile Gamer study revealed that an overwhelming amount of respondents…
Google and Apple are currently taking 15%-30% of non-ad revenue from developers. While Android has always been seen as a more open ecosystem than iOS, Google’s own “walled garden” has become too constricting for some big developers. Since Android doesn’t require apps to be installed through the Play Store to run, these companies are trying…