AdBlock Detected!

Site not loading correctly? Ad is in our name, because it's what we do. This may cause issues if you're using ad blockers, and we don't serve any ads on our site.
Please pause or disable your ad blocker for our domain.

Blog-ac-whale hunting-1200x630

Effectively Scaling Apps – The Myth of the Whale Busted

Posted May 17, 2022

Is it better to have 50 customers who each spend $2 with your business or 2 customers who each spend $50? From the POV of a mobile publisher, it can be easy to believe that it’s the latter, but that can be a dangerous fallacy. Mobile whales are also a dangerous concept to buy into…

Read more
In-app-versus-In-store-Shopping-Blog-Header

In-App vs. In-Store Shopping for Mobile Gamers

Posted Nov 29, 2021

When it comes to making buying decisions, consumers’ habits are often hard-coded and ingrained deeply from years of shopping a certain way. Online shopping (on mobile in particular) has certainly risen significantly for many verticals in the past several years but many shoppers are still accustomed to buying in-store for some items.  2020 accelerated the…

Read more
Rewarded Ads Blog Header

Rewarded Video Versus In-App Purchases

Posted Oct 12, 2020

With a massive worldwide audience, mobile gaming has presented lucrative opportunities for game developers. Because most mobile games today are free-to-play, developers choose from a number of methods to monetize their titles. The most commonly used are rewarded video ads and in-app purchases. AdColony’s Modern Mobile Gamer study revealed that an overwhelming amount of respondents…

Read more
AppStores-Blog Header

Tinder and Epic are Bypassing Google’s Walled Garden — Who’s next?

Posted Jul 23, 2019

Google and Apple are currently taking 15%-30% of non-ad revenue from developers. While Android has always been seen as a more open ecosystem than iOS, Google’s own “walled garden” has become too constricting for some big developers. Since Android doesn’t require apps to be installed through the Play Store to run, these companies are trying…

Read more