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While mobile gaming and advertising on the platform was huge this year, 2021 is expected to see even more growth. A recent survey conducted revealed that 46% of game developers consider immersive in-game advertising a key opportunity for monetization next year. Meanwhile, a new report says that 79% of American consumers have played a video…
2020 isn’t over yet but it’s already been a landmark year for mobile gaming. Downloads, time spent, and revenue have seen growth as people rely on their smartphones to pass the time during COVID-19. A new report says that mobile gaming in the United States reached $5.8 billion in revenue in Q3 2020. Meanwhile, a…
The pandemic has hit many industries, so advertisers have shifted money to mobile-centric platforms. With users spending more time on mobile, some app categories have been able to sustain ad revenues or even grow. In-game advertising has been steadily strong as people are playing an additional three minutes daily on average in 2020. Meanwhile, numbers…
Consumer spend is expected to reduce across several industries as people adjust to life during a pandemic. Mobile gaming, however, is expected to remain relatively unscathed. Sensor Tower’s latest report says that mobile gaming will only see minor setbacks and still earn $72.6 billion by the end of the year. Meanwhile, a research study states…
2019 was a huge year for mobile games because more and more smartphone users included gaming as a part of their regular routines. Mobile gaming ended the year with a huge boost during Christmas as users spent their holiday time playing games on their new devices. Meanwhile, a study says that more developers are using…
While console games generate revenue mostly through unit sales, mobile games can get their earnings from a couple of sources. Download fees, in-app purchases, in-game advertising, and more recently, subscription fees can all contribute to a game’s overall earnings. Many mobile game publishers have a combination of these strategies but lately, there has been a…