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Mobile gaming continues to be a global trend and one of the fastest-growing segments is the Middle East. This type of gaming is gaining popularity in this region because of increasing smartphone penetration and the localization of content for Arabic gamers. While players in the region could have similarities in habits and preferences, it’s valuable…
One of the most important seasons for Muslims, Ramadan is right around the corner. During this time, observers spend the month focusing on prayer, reflection, and community. This year, Ramadan will begin on the evening of Thursday, April 23 and will end on the evening of Saturday, May 23. After Ramadan comes to an end,…
AdColony is proud to announce that we have received five awards at MMA Smarties Middle East 2020! A global panel of senior brand marketers and agency executives evaluated entries based on strategy, execution, creativity, and business impact. In addition to the awards for our campaigns, the team was honored to accept the prestigious award for…
The growing audience of mobile gaming has been a frequent subject of researchers inside (and outside) the industry. Advertisers have recognized the great potential to reach consumers on a medium they engage with multiple times a day. To get the most out of their ad budget, brands need to look closely at regional audiences and…
AdColony is excited to announce 3 wins at the MMA Smarties in MENA, along with another win at the WARC Media Awards! On top of all of this, we had a couple campaigns shortlisted for two different categories. Check it all out below: WARC Media Award Win Effective Use of Tech BRONZE: World Cup Winning…
Last week, the Mobile Marketing Association hosted its forum in Dubai, UAE, followed by the MMA Smarties Awards Gala! Over fifteen speakers from Aujan Coca Cola, Anghami, Careem, Choueiri Group, IBM Watson, MBC, Nielsen, Omnicom Media Group, Platform 5, DMS, and Adjust came together for this event, and of course AdColony was there to support…