Highlights from the MMA Forum Istanbul & Smarties Gala

Posted Oct 31, 2018

Last week, MMA hosted another forum in Istanbul, Turkey along with the Smarties Dinner Gala, which turned out to be a huge success! Hosted at Swissotel The Bosphorus, the event brought together marketing experts to share best practices and discuss the future of the industry. The Forum The Forum is the perfect place for professionals…

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Event Preview: MMA Forum Vietnam

Posted Oct 24, 2018

Time for another MMA Forum, this time in Ho Chi Minh, Vietnam! As a part of MMA’s Shape the Future series, this forum will dive into mobile as it defines the future of business. This event will be held on October 26th at the Intercontinental Saigon Hotel. Attendees will have the opportunity to mix with…

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Wins from MMA Smarties Indonesia

Posted Oct 17, 2018

The MMA Smarties Indonesia was a huge success! AdColony is thrilled to be bringing home 8 awards – that’s 2 Gold, 3 Silver, and 3 Bronze! The MMA Smarties Awards recognize innovation, creativity, and success in the mobile marketing space across a variety of categories. Check out our winning campaigns below: Promotion GOLD – Pond’s…

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Mobile Monday: Mobile Native Ad Spend & MMA Forum Indonesia Details!

Posted Oct 8, 2018

If you’re still pouring money into desktop or mobile web and not giving mobile its fair shake, you’re officially behind the curve according to TripleLift’s latest research on programmatic spend patterns. Also this week, we’ve got a quick preview of Tom Simpson’s upcoming session during MMA Indonesia! It’s time for Mobile Monday. Maximizing Mobile –…

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Global Smarties Wins

Posted Oct 4, 2018

The winners for the Global MMA Smarties have been announced and AdColony is extremely humbled to have won 3 awards! The MMA Smarties recognize innovation, creativity, and success in the mobile marketing space. Awards are given across a variety of categories, from Social Impact and Cross Media to VR and Innovation. Check out our winning…

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Event Preview: MMA Forum Indonesia

Posted Oct 3, 2018

Get ready for another exciting MMA Forum! This time, the event will be held in Indonesia on October 17th and the theme revolves around transformation. Mobile is continually growing and changing not only the way people do business, but how they carry out their lives. Join successful industry professionals and thought leaders at the forum…

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Fall Awards Recap

Posted Sep 21, 2018

Award season is in full swing and AdColony is thrilled to have made it on the shortlist for a variety of awards, in addition to winning Gold for some campaigns! The MMA Smarties, Spark Awards, and Drum Digital Trading Awards are only a few that we’re proud to be a part of. All the hard…

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Event Preview: MMA CEO & CMO Summit

Posted Jul 13, 2018

Lead the industry forward at the MMA CEO & CMO Summit, hosted in Sonoma, California from July 15th to the 17th! Connect with an exclusive group of global thought leaders and get inspired from an incredible speaker line-up. As a Deep Dive Partner, AdColony is excited to be leading an in-depth discussion about creative quality…

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Event Preview: MMA Forum London

Posted May 2, 2018

In just a couple of weeks, the Mobile Marketing Association (MMA) will be hosting yet another insightful forum in London! AdColony is thrilled to be sponsoring this event, which will be held on May 14th at County Hall, as well as hosting a speaking session on mobile gaming research! This forum will have information-packed sessions…

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Mobile Monday: Autoplay, Auctions, & Old Habits

Posted Mar 12, 2018

This week, we’re covering how advertisers can make the most of muted autoplay video, which countries could be among the first to roll out 5G, and the webinar you won’t want to miss if you’re somewhat new to mobile advertising. Muted Autoplay to Stay While savvy publishers are finding ways to give users more agency…

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