Mobile Monday: Autoplay, Auctions, & Old Habits

Posted Mar 12, 2018

This week, we’re covering how advertisers can make the most of muted autoplay video, which countries could be among the first to roll out 5G, and the webinar you won’t want to miss if you’re somewhat new to mobile advertising. Muted Autoplay to Stay While savvy publishers are finding ways to give users more agency…

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Event Preview: MMA Webinar

Posted Feb 28, 2018

Mark your calendars for an insightful webinar on the future of mobile programmatic. Hosted by the MMA, AdColony, and Essence on March 21st from 2 to 3pm SGT, this webinar will cover everything from targeting to measuring campaign performance. Speakers for the event include Tom Simpson, Director of Growth and Programmatic in the APAC region…

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A Look Back at the MMA Forum Dubai & Smarties Awards Gala

Posted Nov 22, 2017

Last week, the Mobile Marketing Association hosted its forum in Dubai, UAE, followed by the MMA Smarties Awards Gala! Over fifteen speakers from Aujan Coca Cola, Anghami, Careem, Choueiri Group, IBM Watson, MBC, Nielsen, Omnicom Media Group, Platform 5, DMS, and Adjust came together for this event, and of course AdColony was there to support…

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AdColony’s MMA Smarties Wins

Posted Oct 31, 2017

Earlier this month, MMA hosted its annual Smarties Awards, recognizing innovation, creativity, and success in the mobile marketing space. From Indonesia to Turkey, AdColony made its rounds and collected awards in a variety of categories! MMA Smarties Indonesia AdColony is thrilled to be taking home several awards from the Smarties in Indonesia, including Best in…

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Key Takeaways: Mobile Video Disruption

Posted Oct 11, 2017

Recently, AdColony co-hosted a webinar on mobile video disruption with the MMA. Tom Simpson, Director of Growth and Programmatic at AdColony, as well as Pedro Ramirez Caviedes, Digital Lead for Unilever at Mindshare, led a discussion about the changing dynamics of video advertising and how advertisers can engage users to drive outcomes. The purpose of…

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AdColony’s Advertising Week Wins

Posted Sep 30, 2017

Getting an ad campaign up and running takes a lot of creativity, problem-solving and collaboration between teams and partners at the company level. Just ask all the diligent creative minds and data analysts at AdColony. Sharing this passion with the world is what inspires us to achieve the best results. Earning recognition is a cherry…

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MMA Webinar Series: Mobile Video Disruption

Posted Sep 27, 2017

Considering the variety of video formats available to marketers today, what does it take for an ad to make a difference for both the user and advertiser? How are users engaged? Do they retain information after the ad is over, and does it cause them to take action? What about skippable ads? All of these…

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Event Preview: MMA SM2 Innovation Summit

Posted Sep 20, 2017

The MMA SM2 Innovation Summit is a game-changer, especially when it comes to mobile and marketing. It’s two days of inspiration and exploration, bringing together marketing professionals from a variety of industries. Held on September 25th and 26th at Industria in NYC, the MMA SM2 Summit is where you’ll learn everything you need to create…

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Event Preview: Cannes Lions 2017

Posted Jun 14, 2017

Experience eight days of inspiration at Cannes Lions 2017. Design, marketing, communications, entertainment, and advertising professionals come together for this amazing awards celebration and festival of creativity. Held from June 17 to 24 in Cannes, France, Cannes Lions is the top destination where brand leaders and creative minds come to inspire and connect with one…

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Event Preview: MMA Forum London

Posted Jun 8, 2017

Next week, the Mobile Marketing Association will host its MMA Forum London on June 13th June 2017. The exclusive one-day event showcases products and aims to close the “knowing versus doing gap.” AdColony at MMA Forum London – Table & Session As an official sponsor, AdColony will have a fully branded Table Top located next…

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