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Considering the variety of video formats available to marketers today, what does it take for an ad to make a difference for both the user and advertiser? How are users engaged? Do they retain information after the ad is over, and does it cause them to take action? What about skippable ads? All of these…
The MMA SM2 Innovation Summit is a game-changer, especially when it comes to mobile and marketing. It’s two days of inspiration and exploration, bringing together marketing professionals from a variety of industries. Held on September 25th and 26th at Industria in NYC, the MMA SM2 Summit is where you’ll learn everything you need to create…
Experience eight days of inspiration at Cannes Lions 2017. Design, marketing, communications, entertainment, and advertising professionals come together for this amazing awards celebration and festival of creativity. Held from June 17 to 24 in Cannes, France, Cannes Lions is the top destination where brand leaders and creative minds come to inspire and connect with one…
Next week, the Mobile Marketing Association will host its MMA Forum London on June 13th June 2017. The exclusive one-day event showcases products and aims to close the “knowing versus doing gap.” AdColony at MMA Forum London – Table & Session As an official sponsor, AdColony will have a fully branded Table Top located next…
Out of the 6.8 billion people on the planet, an estimated 5.1 billion own a cell phone. Slightly fewer people, precisely 900 million less, own a toothbrush. Let that last stat sink in. The fact that some people seem to value their devices more than their oral hygiene may have dentists scratching their heads –…
We’re proud to share results from the first ever collaborative Mobile Video Benchmarking Study by the MMA gauging performance and trends in mobile video advertising. The results were gleaned from data provided by AdColony, BrightRoll, Brightcove, Hulu, Tremor and Videology.