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Mobile Monday: Developers Prefer In-App Ads While Ad Mediation Rises

Posted Apr 15, 2019

It is no secret that app developers need to make money, but what is their favorite way to get that cheddar? We’ll take a look at developers’ preferences for monetization and ad mediation and if they actually understand what is going on with the different bidding methods. Speaking of making money, Pearl Abyss’ role-playing game…

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Highlights from the AppsFlyer Performance Index & App Advertising Leaderboard

Posted Mar 22, 2019

If you’re not already aware, the AppsFlyer Performance Index is back with Edition VII. This index is a tool for app marketers to see the performance ranking of mobile media sources. From ROI and retargeting to growth in the gaming and non-gaming sectors, this report covers 20 billion installs and 39 billion app opens of…

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Mobile In-App Ad Monetization Performance Index

Posted Dec 5, 2018

As more mobile app publishers and developers incorporate ads, the need for transparency continues to increase. In an effort to equip industry leaders with better insights to make better business decisions, the trusted ad mediation platform, Appodeal, released its second iteration of the Mobile In-App Ad Monetization Performance Index — a very helpful tool for…

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Digital Ad Spend in China

Posted Nov 27, 2018

Digital ad spend is growing at an alarming rate. The U.S. is only one area where digital is expected to exceed traditional media spend in 2019. But this isn’t just a trend in the states. China is actually a big growth region for digital advertising as well, but we’ll let the numbers speak for themselves….

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Why VPAID is the Standard that Will Never Die

Posted Sep 25, 2018

VPAID is nothing new in the digital advertising space, and even though VAST is pushing for its place, VPAID is something that will be relevant in the marketing industry for some time to come, especially when it comes to programmatic inventory. VAST 4.1 may eventually take the lead, but until its fully adopted and supported…

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Opening the Floodgates: Ad Variety & Revenue

Posted Aug 3, 2018

A successful 17+ rated publisher with several social casino titles on the AdColony exchange was only displaying ads that fit their intended audience. This may make sense on paper but could be costing publishers millions of impressions per day and leaving money on the table. Have you ever been to a PG-13 movie and seen…

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AdColonized: Getting to Know Lizzie Spayde-Barnes

Posted Aug 2, 2018

Creating custom ad units involves a series of steps, from ideation to publication. One of the most important steps in the process is testing, which is exactly what Lizzie Spayde-Barnes does every day as a QA Tester in our Seattle office! She works with Software Engineers, Creative Designers, and other Testers to ensure the production…

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Mobile Monday: In-Ad Data Platforms & AR Interactivity

Posted Jul 23, 2018

IronSource’s new platform puts the power with the advertiser. Although this platform is only in its beta stage and available to a small selection of premium partners, it may soon be the new source of information for a lot of companies. Power to the Advertiser IronSource’s new in-ad data platform now allows advertisers access to…

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AdColony Receives IAB UK Gold Standard 1.0 Certification

Posted Jun 21, 2018

AdColony is excited to have been granted the Gold Standard 1.0 by the Interactive Advertising Bureau (IAB) UK! This makes AdColony one of the first group of companies to receive the standard from the independent group. The standard encompasses across the entire online advertising ecosystem, including advertisers, ad networks, media outlets, and beyond. IAB UK…

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