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If you’ve ever played a cooperative board game like Pandemic or Arkham Horror, you’re familiar with the frantic, crazy moments where everything seems to be falling apart. Spaceteam, from developer Sleeping Beast Games, takes that experience, filters it into its purest essence, and delivers it up in a mobile game that’s fun to play with…
Launched in early June, Aurora™ HD Video is our innovative new immersive video technology designed to allow mobile users new and interesting ways to engage with ads, including on-screen interactivity, haptic feedback, and more. Full of promising features for engaging users from the outset, we looked into the results from our first few Aurora™ campaigns…
Last week, our team in Korea invited mobile game developers and publishers to our 2nd annual event, AdColony Space 2017. This event was prepared for developers who are interested in monetization but concerned about the impact on user experience, IAP revenue, and their games’ identity. AdColony Space 2017 wasn’t just about promoting ad monetization, but…
One of the terms thrown around on the advertising side of mobile is the term “programmatic.” It sounds simple: automated advertising, but the reality is much deeper. The term “programmatic” describes advanced marketplaces that utilize complex algorithms to analyze massive amounts of metadata, then use real-time bidding methodology to bid on impressions from thousands of…
It’s been a busy month for AdColony and the Mobile Marketing Association, with not one, but two events taking place on opposite sides of the world! On June 9th, Tom Simpson, our Growth & Innovation Director for APAC took the stage in Singapore, and on June 13th, Jon Hook, our VP for Brand & Agency…
For many of the most hardcore console and PC gamers, Epic Games needs no introduction. For the mobile crowd, they might be best known for the Infinity Blade franchise. This year though, the company has huge plans for mobile with the introduction of Battle Breakers, a cross-platform PC and mobile strategy title inspired by anime…
Next week, the Mobile Marketing Association will host its MMA Forum London on June 13th June 2017. The exclusive one-day event showcases products and aims to close the “knowing versus doing gap.” AdColony at MMA Forum London – Table & Session As an official sponsor, AdColony will have a fully branded Table Top located next…
Yesterday Apple kicked off Worldwide Developer Conference 2017 with its traditional keynote, providing updates on its product and software alike. Unveiling new features to make life better for its developer community is what WWDC is all about, so what’s next for developers, publishers, and advertisers? Time for a hot take. While HomePod is exciting and…
SoundHound is one of the premiere audio recognition and cognition companies in the world. With over 300 million downloads, and offices in six cities across three countries, their founder’s goal of making the future a reality is getting closer every day. We spoke to a few members of the SoundHound team to find out the…
Last week, Google ran through their vision for the next year. The show included highlights from all the various Google teams, including promising demos from the Google Pictures, AR/VR, and YouTube groups. While improvements to Google Assistant (including an iPhone release!) and the introduction of Google Lens are exciting for the consumer, it’s the developer…