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While millions of people are getting ready for their annual NFL championship parties this Sunday, brands are eagerly waiting to see how their advertising efforts and spends will pan out. It’s been the biggest annual event in both television and advertising for decades, but living in the digital era has changed the way we experience…
Super Bowl LIV is coming up soon and football fans (and brands) are gearing up for the biggest sports event of the year and also one of the biggest moments in the year for the advertising industry. The game this year will be held on Sunday, February 2nd in Miami, FL. Since mobile devices are…
2019 was a huge year for mobile games because more and more smartphone users included gaming as a part of their regular routines. Mobile gaming ended the year with a huge boost during Christmas as users spent their holiday time playing games on their new devices. Meanwhile, a study says that more developers are using…
The 2010s was undeniably a banner decade for mobile games. As the adoption of smartphones grew around the world, more consumers were turning to mobile games for convenient entertainment. The most downloaded game apps of the decade have been revealed and the results might surprise you. Meanwhile, global ad spend is expected to grow by…
Christmas is approaching quickly so consumers around the world are already preparing for the festivities. Since we do everything on our smartphones these days, it would only make sense that we would also do our gift shopping on our mobile devices as well. To better understand shoppers’ behavior and preferences, we conducted our annual Holiday…
The holiday shopping season has already started for many consumers but for many, Black Friday is likely the day they’ll kick off their gift buying. It’s almost that time of year when shoppers spend their Friday morning (or Thanksgiving night!) waiting in line at brick-and-mortar stores for the best deals. While Black Friday is certainly…
Over the years, smartphones have become a necessary tool for everyday functions. Because mobile devices never leave our side, users around the world not only spend a lot of time on their phones but also tons of money. A recent report from Deloitte does a deep dive into mobile gaming and how much users in…
At its annual event last week, Google took the stage to unveil several new products that are “made to help.” In case you missed it, we’re focusing on Pixel 4 this week and its features that have the mobile world talking. Meanwhile, Q3 numbers are in and consumers have spent $21.9 Billion on apps. Get…
Fall has just started but before you know it, the holidays will be here. Preparing for the holiday season can be stressful especially when it comes to expenses. Savvy buyers are looking for deals by shopping early and researching for the best prices. With tons of retailers at their fingertips, consumers are relying more and…
The subscription model has officially taken over the app world. Google has launched its answer to Apple Arcade with Play Pass, a subscription service for games and apps. Meanwhile, a survey shows that iPhone sales might be below expectations because users are waiting for the 5G version. Learn all about it in this week’s Mobile…