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iOS 13’s launch is expected this month and its privacy changes have caused a stir in the messaging app world. Developers of encrypted messaging apps are scrambling to adapt their software based on the operating system’s new restrictions. Meanwhile, the newest mobile game from the Pokémon franchise had a strong debut in its first week…
Earlier this year, IAB Tech Lab released the specification for app-ads.txt, a text file that a developer can upload to their website that lists the ad sources authorized to sell that app’s inventory. Anyone paying attention to the ads.txt standard shouldn’t have been surprised. App publishers who adopt this file can better control their inventory…
With a population of over 1.3 billion, India is sure to present lucrative opportunities for app developers. Increased smartphone adoption and access to unlimited 4G data plans have made India the fastest growing mobile app market. Results for Q2 2019 have been released and India is once again the top country for app downloads. Meanwhile,…
We regularly survey mobile gamers in various regions to uncover the common threads and distinguishing features across audiences as a part of our Under the Microscope series. With several booming markets in the region, this month’s edition will delve into mobile gaming across Asia-Pacific. When it comes to mobile gaming in APAC, China and Japan…
As they enter into adulthood, Gen Z is starting to make meaningful purchases and gaining the attention of brands and advertisers. A comprehensive report on the generation’s digital behaviors revealed that they are not only spending a considerable amount of time on mobile devices but are also spending money on them. Meanwhile, a recent industry…
School is finally out, so it’s time to enjoy the break with a road trip. Before hitting the road, there are several factors to consider while planning a trip. What are travelers most concerned about when planning a road trip and how do they spend their time on the trip? AdColony’s 2019 Summer Road Trip…
This week Apple kicked off their Worldwide Developer Conference (WWDC) 2019 with a two-hour keynote announcing updates for several of their major product lines, including iOS, Mac, macOS, Apple TV, iPad, and Apple Watch. We’ve gathered some highlights from the keynote announcements that are getting us excited in the mobile space. More Speed and SpaceApple’s…
The ubiquity of smartphones and accessibility of high-speed internet has raised the question: how much time are we really spending on our phones? eMarketer recently released a comprehensive study in which they looked at how the globalization of digital technology has changed the way we consume media. This week we’ll look at research that details…
One of the fastest growing audiences in the United States are people who play video games — of all kinds, but especially mobile. Although there are many stereotypes around gamers, we’ve learned in recent years that the audience is diversifying. As the gaming population grows rapidly, it’s important that developers and their advertisers understand the…
Learn from the best minds in mobile at Mobile Apps Unlocked 2019! MAU is the world’s leading mobile acquisition and retention summit with over 2,200 attendees gathering on May 1st and 2nd at the MGM Grand in Las Vegas. AdColony is excited to be a bronze sponsor for this event, where we’ll be sponsoring a…