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Generation Z, or “Gen Z,” is mostly known for its global connectedness, having been born into the technology era and being entrenched in the digital world since the moment they became aware. They are ever-present online, from messaging to social networks, and their smartphone is an extension of themselves in a way that previous generations will…
Several years of research have proven that gaming (especially on mobile) is no longer a niche market. What we once thought of who “gamers” are has been completely upended. The truth is not everyone who plays games identifies as a gamer and the definition of “gamer” can vary from person to person. That being said,…
As the gaming industry continues to grow and evolve rapidly, the same can be said about mobile gaming demographics. The evolution of the American mobile gamer is the product of the widespread adoption of smartphones and the increasing time spent on these devices. Mobile gaming is no longer a niche market but one that contains…
It’s no secret that mobile gaming as a market has been burgeoning over recent years. Prior to this year’s COVID-19 prompted boom, games were far and away the most popular mobile app category in both the Apple App Store and Google Play Store by share of available apps. Because the vast majority of gaming apps…
Did you know that there are 35 million mobile users in Colombia alone? But how many of these users are mobile gamers and what do their gaming preferences and habits look like? In partnership with On Device Research, AdColony conducted surveys that reached mobile consumers worldwide. The survey took a deep dive into everything from typical session…
If you’ve been keeping up with our “Under the Microscope” series, then you’re well aware of the fact that mobile gamers range across the board in terms of diversity. Demographics, preferences, and habits differ from one person to the next, making these audiences very important for advertisers to consider. In this week’s edition, we’re diving…