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When we think of countries associated with the gaming industry, our first thoughts will most likely go to Japan or the United States. What we might not realize is that gaming is a worldwide business with hubs on all continents. Turkey, for instance, has a growing gaming industry. The market is well on its way…
Gaming is today’s primetime – and there has never been a better year than this one to prove it. Last week AdColony’s SVP of Strategy & Business Development Matt Barash dove into the results from our Modern Mobile Gamer: A Study of Everything report with DISQO. Hosted by Adweek, the overview of our study and…
Japan has always had a major role in the history of gaming. The country has given birth to some of the leading gaming consoles over the decades. Japanese companies have also created a few of the most successful and acclaimed game franchises in the world. Although it’s not talked about much, Japan is also home…
Gaming as a category and as an opportunity has grown steadily over the past few years – and has accelerated even more over the past six months. Yet there is still a pervasive stereotype of gamers, held by both marketers and consumers. AdColony’s recent research has been focused on breaking down the stereotype of gamers…
2020 isn’t over yet but it’s already been a landmark year for mobile gaming. Downloads, time spent, and revenue have seen growth as people rely on their smartphones to pass the time during COVID-19. A new report says that mobile gaming in the United States reached $5.8 billion in revenue in Q3 2020. Meanwhile, a…
Mobile gaming is growing in markets across the globe and especially in Africa. As smartphone penetration rises in the region, so does mobile gaming. Currently, there isn’t much known about the individual mobile game markets in African countries. That’s why we’ve conducted a number of surveys in the region to better understand their mobile gaming…
With a massive worldwide audience, mobile gaming has presented lucrative opportunities for game developers. Because most mobile games today are free-to-play, developers choose from a number of methods to monetize their titles. The most commonly used are rewarded video ads and in-app purchases. AdColony’s Modern Mobile Gamer study revealed that an overwhelming amount of respondents…
Mobile apps have become more important to consumers than ever before in navigating these times of extraordinary change. Smartphone users have relied heavily on apps not just for function but also for entertainment. Recent data shows that mobile app usage has gone up 25% in Q3 2020. Furthermore, mobile gaming has its largest quarter ever…
Generation Z, or “Gen Z,” is mostly known for its global connectedness, having been born into the technology era and being entrenched in the digital world since the moment they became aware. They are ever-present online, from messaging to social networks, and their smartphone is an extension of themselves in a way that previous generations will…
At this point, we’ve established that mobile gaming is ubiquitous. Whether they self-identify with the label or not, gamers span generations, genders, income brackets, education levels, geographies, and almost every other socio-economic-demographic split imaginable. While mobile gaming is popular across demographics, the gaming experience and the motivation to engage with mobile games differ greatly between…