Site not loading correctly? Ad is in our name, because it's what we do. This may cause issues if you're using ad blockers, and we don't serve any ads on our site.
Please pause or disable your ad blocker for our domain.
Over the past few months, there have been numerous reports detailing the effects of COVID-19 on the mobile industry. However, data shared in the past weeks have given us the full picture of the unprecedented growth during Q2 2020. A recent report states that installs in both the App Store and Google Play have surged…
Widespread availability of smartphones and data has made mobile gaming a mainstream pastime all over the world. There are so many kinds of audiences and its helpful to understand their individual preferences and habits. In our Under the Microscope series, we survey mobile gamers in various regions to see the common threads and differences across…
The pandemic has hit many industries, so advertisers have shifted money to mobile-centric platforms. With users spending more time on mobile, some app categories have been able to sustain ad revenues or even grow. In-game advertising has been steadily strong as people are playing an additional three minutes daily on average in 2020. Meanwhile, numbers…
The subscription model for mobile game monetization has been a hot topic for the industry since tech giants launched their own services. In the past two years, all eyes have been on Google Play Pass and Apple Arcade to see if the model benefits developers and consumers alike. In a strategy shift, Apple Arcade has recently canceled…
In every edition of Under the Microscope, our research proves that there is no typical gamer. Instead, there is a wide variety of mobile gaming consumers, with different habits and preferences, across the globe, down to each country. Collaborating with On Device Research has given us the data to distinguish these players from those of…
Hypercasual games have been a dominating force in the mobile gaming market and the current pandemic has further catapulted the genre. Stay-at-home measures have resulted in massive gains in both downloads and user sessions since the beginning of the year. New data reveals that hypercasual installs have doubled between December 2019 and March 2020. Meanwhile,…
For many years, Russia has been one of the most lucrative gaming markets for developers and publishers. While Russia has been one of the largest game markets in Europe, the country is still considered an emerging market in terms of mobile games. The past few years have seen significant growth in both the number of…
As we’ve seen in previous reports, lockdowns have had a profound impact on how people are using their time. Working from home has eliminated commute times for many and allowed people to spend more time on their mobile devices. A new study found that millennials are spending an average of 30 more minutes on mobile…
In our joint efforts with On Device Research, several studies have proven that mobile gaming habits can vary based on region. The surveys reached mobile gamers across the globe and revealed that each audience is a huge opportunity for developers, publishers, and advertisers to grow. In this week’s edition of Under the Microscope, we’re looking…
With a diverse and vast audience, mobile gaming has caught the attention of advertisers across many industries. Brands can reach consumers from across the globe on the device they are constantly on: their smartphones. In our “Under the Microscope” series, we analyze how mobile gamers differ from country to country. Today, we’re looking at the…