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Consumers are continuing to spend more time on their mobile devices, and while they are on those devices, they are playing mobile games. While consumers are spending time in mobile games, they are able to engage in messaging from brands. Brands and advertisers have to take control of this amazing opportunity to reach global consumers…
Esports is a fast-growing industry that involves professional, competitive video gaming between individuals or team players, often in an organized league. Viewers can tune in to watch these competitions on sites like Twitch and YouTube, streaming them live or watching later. AdColony wanted to discover how users are watching esports, what they are doing while…
Mobile app usage skyrocketed last year as people were in lockdown and many are left wondering if that will change when people are vaccinated and slowly return to a life outside of the home. Research has shown that people have already adopted these mobile habits and games, in particular, will be here to stay. A…
No one can deny that while the world was experiencing the second wave of the COVİD-19 during the first half of 2021, mobile games had become our saviors while were spending most of our time at our home. According to Sensor Tower’s latest report, mobile game revenue spiked during the start of the COVID-19 pandemic….
2020 was a record year for growth in the mobile app industry, and that growth is still expected to increase in 2021 and beyond. Brands and advertisers have to take control of this amazing opportunity to reach global consumers through mobile games, as users continue to look to this activity for fun and relaxation. In…
App usage continued to evolve in 2020 while users turned to apps for daily routines and entertainment more than ever. Lockdowns changed life for people across the globe, which led to more downloaded and opened apps at rates higher than anticipated. A new report says that installs and sessions were still growing at the beginning…
For many people, apps have become an essential part of navigating through daily life. During a time that has caused a lot of stress for people, those struggling have turned to technology to cope with the challenges they face. Mental health apps have been particularly helpful to consumers and that has resulted in the growth…
Users all over the world are spending more time in mobile devices, and within those devices, they are playing mobile games. This love of mobile games is not going anywhere, and brands and advertisers have to take control of this amazing opportunity to reach global consumers. In order to better understand and reach specific consumer…
Mobile is a huge and ever-changing business that can be hard to keep up with. That’s why we recap the latest insights and news in the industry on a weekly basis. In this week’s edition, we share Newzoo’s updated forecast of the games market in Brazil as it stands to earn $2.3 billion this year….
In the past year, the mobile gaming industry has seen exponential growth. This new love of mobile games is not going anywhere, and brands and advertisers have to take control of this amazing opportunity to reach global consumers. In order to better understand and reach specific consumer groups, advertisers must understand the unique behaviors and…