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Coronavirus Impact Survey – Highlights

Posted Mar 17, 2020

In the past few weeks, the COVID-19 outbreak has significantly changed the daily lives of people from several countries. Across the globe, people are being encouraged to stay at home in order to ensure their health and safety. As the Coronavirus situation continues to evolve, technology usage and habits will also see major changes.  AdColony’s…

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Under the Microscope: Mobile Gaming in Sweden

Posted Mar 5, 2020

Changing demographics and advancing technology has brought a lot of attention and money to the gaming industry. Even governments in Europe are realizing its potential and have created programs to attract talent and investments. The Sweden Game Arena is a public-private partnership that helps students develop games using government-funded offices and equipment. With its growing contribution to…

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Under the Microscope: Mobile Gaming in Spain

Posted Feb 20, 2020

It won’t come as a shock to anyone that the gaming industry is a huge market that generates billions worldwide. For a long time, most people thought of console and PC gaming as the moneymakers but more and more we’re seeing mobile games take over the industry. The mobile gaming community is spreading all over…

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Under the Microscope: Mobile Gaming in Brazil

Posted Feb 6, 2020

If you’ve been keeping up with our “Under the Microscope” series, then you’re well aware of the fact that mobile gamers range across the board in terms of diversity. Demographics, preferences, and habits differ from one person to the next, making these audiences very important for advertisers to consider. In this week’s edition, we’re diving…

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Under the Microscope: Mobile Gaming in Saudi Arabia

Posted Jan 23, 2020

The growing audience of mobile gaming has been a frequent subject of researchers inside (and outside) the industry. Advertisers have recognized the great potential to reach consumers on a medium they engage with multiple times a day. To get the most out of their ad budget, brands need to look closely at regional audiences and…

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Under the Microscope: Mobile Gaming in Denmark

Posted Jan 9, 2020

Mobile gaming may be a worldwide pastime but that doesn’t mean all players have the same habits and preferences. In our Under the Microscope series, we’ve examined gamers in Norway, Italy, Argentina, and several other countries to better understand the similarities and differences between mobile gamers around the world. This week we’re headed back to…

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