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Mobile Monday: Newly Launched Conversion Tool, Small Brands Diversify Media Spends, Casino Games Hit the Jackpot

Posted Sep 19, 2021

Digital Turbine, AdColony, and Fyber have partnered up to give you the latest news, trends, and developments in the mobile world. This week, Digital Turbine touches on AppsFlyer’s new conversion tool, AdColony shares how smaller brands are diversifying media spends, and Fyber spotlights casino games emerging as the second-highest revenue-generating genre. Check out Mobile Monday…

Recap: Adweek’s Elevate Mobile Gaming

Posted Sep 13, 2021

Earlier this month, over 200 attendees gathered for Adweek’s Elevate Mobile Gaming event, hearing the POV on the $77.2 billion mobile gaming industry from speakers in our industry. From new insights from Deloitte to Nestle’s approach to esports to how Vans and Roblox are building a Metaverse strategy, the virtual event was all about cultivating…

Mobile Monday: Importance of Ads Matching Content, Apple v. Epic Ruling, Esports in APAC

Posted Sep 13, 2021

Mobile Monday is the weekly roundup of the latest news, trends, and developments in mobile apps, tech, and advertising. Digital Turbine, AdColony, and Fyber have partnered up to cover news and insights in apps and games. This week we touch on the importance of ads matching content, the ruling in the Epic versus Apple lawsuit,…

Under The Microscope: Mobile Gaming in Egypt

Posted Sep 8, 2021

When looking for entertainment or a way to pass the time, consumers consistently look to their mobile devices as they are readily available and capable of providing endless forms of fun. Within those devices, engagement with games on mobile has risen drastically over the past year, and this new love of gaming is not going…

Mobile Monday: Getting Creative with Mobile Advertising, Acceptable Ads in Mobile Games, and Updated App Reviews on Android

Posted Sep 5, 2021

Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine reflects on the future of digital advertising, AdColony covers ad preference for in-game ads, and Fyber shares upcoming updates to the Play Store that will…

Rise Of The Gaming Metaverse: What Does This Mean For Brands? (Radio Interview)

Posted Aug 30, 2021

This month, Tom Simpson, AdColony’s Senior Vice President of the APAC region, was invited back to the studio of Channel News Asia’s CNA938 Money Mind to share his thoughts about how gaming is shaping the Metaverse. While definitions of the Metaverse vary, the term is typically used to describe a virtual online space characterized by interactivity…

Under The Microscope: Mobile Gaming in Russia

Posted Aug 25, 2021

Consumers are continuing to look to gaming across all mobile devices and operating systems for fun, entertainment, and more. Habits picked up over the last year are here to stay, and time and money spent in mobile games will remain steady or continue to rise. However, new and lifelong mobile gamers do not look the…

Mobile Monday: Mobile Budgets Shift to Android, Effectiveness of In-game Ads, Monetization Models in Puzzle Games

Posted Aug 23, 2021

Digital Turbine, AdColony, and Fyber have partnered up to give you the latest news, trends, and developments in the mobile world. This week, Digital Turbine touches on mobile budgets continuing to shift to Android, AdColony recaps a study into the effectiveness of in-game advertising, and Fyber spotlights puzzle games and how publishers monetize them. Check…

Mobile Gaming in 2021: No Signs of Slowing Down

Posted Aug 17, 2021

COVID-19 lockdowns fueled a massive surge in demand for mobile gaming last year. More than a year into the pandemic has passed and there is no sign of this demand slowing down. Consumers are still spending a lot of time and money on mobile games even after they have returned to lives similar to those…

Under The Microscope: Mobile Gaming in South Africa

Posted Aug 11, 2021

Over the last year, consumers all over the world were forced to stay home and find new forms of entertainment. Mobile devices, and specifically mobile games, became that new, fun form of entertainment for millions of people all over the world. But as people begin to return to their typical routines, they are not letting…

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