In the past few weeks, the COVID-19 outbreak has significantly changed the daily lives of people from several countries. Across the globe, people are being encouraged to stay at home in order to ensure their health and safety. As the Coronavirus situation continues to evolve, technology usage and habits will also see major changes. AdColony’s…
In the past few weeks, the COVID-19 outbreak has significantly changed the daily lives of people from several countries. Across the globe, people are being encouraged to stay at home in order to ensure their health and safety. As the Coronavirus situation continues to evolve, technology usage and habits will also see major changes. AdColony’s…
While some brands are just now warming up to advertising in mobile games, others are creating their own titles altogether. Numbers continue to grow for people playing games on their smartphones and branded game apps are just another effective way of targeting consumers. Starbucks has launched their own mobile game that will allow consumers to…
Changing demographics and advancing technology has brought a lot of attention and money to the gaming industry. Even governments in Europe are realizing its potential and have created programs to attract talent and investments. The Sweden Game Arena is a public-private partnership that helps students develop games using government-funded offices and equipment. With its growing contribution to…
The ongoing Covid-19 coronavirus outbreak has been at the forefront of global news for weeks and has even made its way into the mobile gaming world. The virus has affected the industry in unprecedented ways including event cancellations, production delays, and increases in mobile game downloads. China’s population has been encouraged to stay at home…
It won’t come as a shock to anyone that the gaming industry is a huge market that generates billions worldwide. For a long time, most people thought of console and PC gaming as the moneymakers but more and more we’re seeing mobile games take over the industry. The mobile gaming community is spreading all over…
If you’ve been keeping up with our “Under the Microscope” series, then you’re well aware of the fact that mobile gamers range across the board in terms of diversity. Demographics, preferences, and habits differ from one person to the next, making these audiences very important for advertisers to consider. In this week’s edition, we’re diving…
The growing audience of mobile gaming has been a frequent subject of researchers inside (and outside) the industry. Advertisers have recognized the great potential to reach consumers on a medium they engage with multiple times a day. To get the most out of their ad budget, brands need to look closely at regional audiences and…
2019 was a huge year for the mobile game industry and its revenue. As we keep it moving in 2020, mobile gaming will continue to see growth in ad spend and consumer spend. Two recent reports have revealed the total revenue of mobile gaming in North America in 2019 and how much mobile ad spend…
Mobile gaming is becoming the primary way people enjoy their games so companies must innovate to keep up with the changing landscape. Last week two gaming companies announced new products geared toward mobile gamers. Razer introduced a new cloud-gaming controller that will plug directly mobile devices. Meanwhile, Rainway has launched their app for users to…