Mobile gaming may be a worldwide pastime but that doesn’t mean all players have the same habits and preferences. In our Under the Microscope series, we’ve examined gamers in Norway, Italy, Argentina, and several other countries to better understand the similarities and differences between mobile gamers around the world. This week we’re headed back to…
Mobile gaming consumers are as diverse as it gets. That’s why this audience is a huge opportunity for advertisers to tap into. Some of the biggest mobile publishers have come out of the Nordic territories but is their audience just as into mobile gaming as they are? Statista estimates that mobile game revenue in Norway…
When you think about who has the biggest spending power in video games, which countries come to mind? China, the United States, Japan? Those are all great answers but you may have not thought about a huge market developing in Europe. Video game revenue in Italy has already reached huge numbers, but the mobile game…
Generation Z has become the largest generation globally, giving them major spending power that will only increase as they get more disposable income. The digitally native age group is still developing their brand preferences and spending habits so companies need to start fostering brand loyalty and maximizing customer lifetime value. App Annie’s recent report shares…
Over the years, smartphones have become a necessary tool for everyday functions. Because mobile devices never leave our side, users around the world not only spend a lot of time on their phones but also tons of money. A recent report from Deloitte does a deep dive into mobile gaming and how much users in…
Video games have already proven to have universal appeal and as smartphone adoption continues to spread, mobile games have bolstered the continued rise of the industry. The spending power of mature markets like China and the United States are often talked about, but emerging markets in Latin America are making big contributions to steady growth….
While the hustle and bustle of Christmas is hardly new, this season promises to be especially active. In the past few years, the Asia-Pacific region has played a big part in bolstering the continued growth of mobile device and app usage. For this research, we sought to explore some of the spending activities and mobile…
We’re headed to Moscow! White Nights will be holding its last event of the year at the Expocentre on October 16th and 17th. Representatives from the gaming industry will be gathering for insightful talks, panels, and workshops, along with networking opportunities to connect with other professionals in the industry. A unique factor of this conference…
In the past few years, the Asia-Pacific region has played a big part in bolstering the continued growth of mobile device and app usage. Vietnam, in particular, has become one of the most exciting emerging markets for the industry as the country’s smartphone adoption increases every year. For advertisers looking to reach this expanding audience’s…
Next time you’re on public transport, take a look around and it’s a solid bet most if not all of your fellow passengers are on their mobile phones, and many will be playing games. The gaming audience has been growing rapidly over the last several years thanks in large part to mobile devices and the…