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Singular, our marketing intelligence partner, recently held their annual Unify event and the AdColony team was there to attend! The growth marketing summit took place in Napa Valley and brought together innovators from companies like Amazon Music, Airbnb, and Nike. Because the event was invite-only, the summit was an intimate experience that allowed thought-provoking conversations…
From teenagers to retirees, male and female, mobile gamers are a diverse group of people. They don’t just fall into one big category. Variations in demographics, as well as preferences and habits, are a few reasons why mobile gamers are an important audience for advertisers to consider. Interested in learning more about mobile gamers worldwide,…
In this edition of Mobile Monday, we’re covering the top highlights from the Programmatic for Publishers Summit held last week by Mobile Marketing Magazine. The one-day conference “aimed to demystify some of the latest developments in programmatic,” a daunting mission to say the least. From the summit, a few trends were clear: data is king, apps are primary,…
Inspiring a user to reopen an app is the mission of any mobile app developer. While the myriad of strategies vary, many employ push notifications to drive users back. However, how effective is this tactic, how many users an a publisher expect to reach, and what best practices can be employed? To answer these questions,…