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Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine explores a new retail app report that breaks down consumer awareness and install rate, AdColony discusses the rise of super apps and shopping in-app, and…
Throughout the year, Digital Turbine, AdColony, and Fyber have kept you up-to-date with the latest news, trends, and developments in the mobile world. As the year winds down, we are looking back at another year of evolution in mobile and where we think the industry is headed next. Read on for 2021’s last Mobile Monday!…
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine explains the publisher push to reduce Apple’s take from App Store purchases and the ramifications if this were to happen, AdColony discusses Gen X’s affinity…
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine explains different campaign objectives and the importance of testing, AdColony takes a look at holiday shopping behaviors, and Fyber shares the ideal video ad length…
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine explains how to reach consumers when they’re in “lean-back” mode, AdColony discusses ecommerce apps’ continued success, and Fyber shares the pros to updating app icons….
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine dives into strategy for ad spend on Android, AdColony explores the rise of esports on the mobile platform, and Fyber showcases the growth of hypercasual…
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine explains Google and Facebook’s different approaches to attribution, AdColony explores Netflix’s entrance into the gaming space, and Fyber gives a rundown on the metaverse and…
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine explains where mobile addressability is headed, AdColony touches on rewarded audio ads as a monetization solution, and Fyber covers iOS 14.5’s impact on the mobile…
Digital Turbine, AdColony, and Fyber have partnered up to give you the latest news, trends, and developments in the mobile world. This week, Digital Turbine touches on SKAN’s effect on Snap’s revenue, AdColony recaps Android 12’s privacy features, and Fyber shares research on how important app reviews are for retention. Snap out of it! Despite…
Digital Turbine, AdColony, and Fyber have partnered up to give you the latest news, trends, and developments in the mobile world. This week, Digital Turbine touches on how Apple’s privacy changes have affected its ad business, AdColony covers research on what brands know about in-game advertising, and Fyber shares that daily time spent on mobile…