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Managing video production, brainstorming new ideas, and joining in on everything from strategy to design related to brand, is what Francis Tinney, Video Production Manager, does every week! After making a career change from financial services to advertising, Francis decided to channel his creativity and joined the AdColony team in London! During the week, he…
“There has to be a way to hear that TV,” Tunity co-founder Yaniv Davidson thought. Stuck in an airport terminal awaiting his flight, the row of televisions showing a variety of news channels and sports highlights, all on mute. Together with his partner and CTO, Adi Gabber, Davidson went on to develop Tunity, a solution…
As 2017 comes to a close and mobile marketers begin their final push for the holiday season, two questions emerge: what strategies are they using successfully, and how are these strategies changing? To answer these questions, AdColony recently conducted the 8th edition of our App Install Marketing Survey, and the results are now available. Get…
Recently, DayDayUp invited leaders in the mobile advertising and video spaces to Go Beyond! in Beijing, an event where they shared industry experiences and insights. This event explored the changing mobile advertising landscape with over 150 attendees from both advertising and publishing. DayDayUp is a business community that connects Chinese and global innovators, offering an…
In this edition of the Creative Showcase, we’re exploring how Disney drummed up excitement for Pirates of the Caribbean with a well-executed and interactive mobile video campaign. To get started, we sat down with Doug Manson, our VP of Creative to discuss what made this particular ad creative so special. [vimeo 234587670 w=640 h=360] And…
Recently, AdColony co-hosted a webinar on mobile video disruption with the MMA. Tom Simpson, Director of Growth and Programmatic at AdColony, as well as Pedro Ramirez Caviedes, Digital Lead for Unilever at Mindshare, led a discussion about the changing dynamics of video advertising and how advertisers can engage users to drive outcomes. The purpose of…
Considering the variety of video formats available to marketers today, what does it take for an ad to make a difference for both the user and advertiser? How are users engaged? Do they retain information after the ad is over, and does it cause them to take action? What about skippable ads? All of these…
In this edition of Mobile Monday, we are taking a look at what two campaigns featured in Adweek’s latest list of best media plans tells us about mobile’s ability to reach consumers in those innocuous, in-between moments as well as what the rise of mini-documentaries means for mobile video content consumption. Adweek Honors Top Media…
Advertisers around the world have embraced mobile video, and in a relatively short time, it has become one of the most important channels in all of advertising for marketers of all sizes. Knowing this, we’re incredibly excited to unveil the latest evolution of our mobile video technology, Aurora™ HD Video, a game-changing interactive video ad…
When seeking to entice high quality & loyal users to install an app, nothing quite beats the power of sight, sound, and motion to captivate & convert. It’s for this reason full-screen mobile video is consistently ranked as the most effective app install format by top advertisers, the the results of the Spring 2017 App…