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Nowadays, almost everyone is occupied with a digital device at some point in their day. Whether it be at work, home, or a coffee shop, you can find eyes fixed to tablet screens and fingers tapping away on phones. Mary Meeker’s Internet Trends report indicates that there has been a 4% increase in digital media…
How many apps should a major brand have to connect with consumers? It’s a question asked by brand marketers and strategists since the App Store debuted in 2009. The New York Times spent time last week discussing the ins and outs of brand apps and user satisfaction, meanwhile on a similar front, Global food giant…
The Lovely Mobile Report and Rankings are back! This year’s rankings honor the best and brightest in mobile marketing from 2017. Project, agency, and brand performance are researched and analyzed over the course of a year and points are assigned based on the level of success. AdColony is thrilled to have placed 2nd in the…
She’s a traveling enthusiast, pro runner, and can speak three languages! Her name is Kristina Victoratos and she’s an Account Manager in the AdColony New York office! Kristina’s daily routine changes constantly, switching from client communication and campaign reporting to creative brainstorming with her team. She’s been in the mobile advertising space for five years…
Every year, more advertisers are testing the mobile programmatic waters, whether they are mobile marketers buying programmatically first time or experienced programmatic buyers testing out mobile. With tests come surprises, both good and otherwise. So what are the aspects of programmatic that are giving senior ad buyers pause, and what are the aspects that are…
Every year, industry leaders, visionaries, and innovators come together to explore trends and technology breakthroughs that are driving mobile at Mobile World Congress (MWC). Organized by the Global System for Mobile Communications (GSMA), a trade body that represents mobile network operators around the world, MWC is a four-day event that attracts more than 108,000 mobile…
Each year, mobile attribution and campaign analytics platform Singular ranks media sources based on their ROI they deliver for their advertisers. While the number of sources analyzed is massive, only a few earn the designation of a “top media source”, an honor that AdColony has once again received. As the report examines the behaviors of…
Where do decision makers and thought leaders gather for insightful exchanges about the mobile advertising industry? Kochava Mobile Summit of course, a 3-day annual event with lots of opportunities to learn and connect with successful professionals. Hosted at the Sandpoint Technology Center in Sandpoint, Idaho (think ski slopes, not potatoes), the summit will take place…
“There has to be a way to hear that TV,” Tunity co-founder Yaniv Davidson thought. Stuck in an airport terminal awaiting his flight, the row of televisions showing a variety of news channels and sports highlights, all on mute. Together with his partner and CTO, Adi Gabber, Davidson went on to develop Tunity, a solution…
In this edition of Mobile Monday, we’re covering the top stories from the CES 2018 held in Las Vegas, Nevada. Home to nearly 200,000 attendees, the stage for 4,000 exhibiting companies and the stage for over 1,200 speakers, CES is the world’s greatest gathering for consumer technologies, and mobile is no exception. Tuesday Sessions Here…