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Mexico is one of the leading markets for mobile gaming. According to Statista, the country ranks fifth in user penetration (28%) and eighth in revenue which is expected to reach $741 million by the end of the year. But what do their typical gaming sessions and habits look like? AdColony partnered with On Device Research…
As the first quarter of the year comes to an end, it’s the time of year when global mobile attribution platforms release their semi-annual indexes, the industry-standard ranking of media sources in mobile advertising. We’re thrilled to announce that AdColony has been recognized in multiple categories from our partners are Kochava and AppsFlyer! Kochava Traffic…
South Korea has 95% smartphone penetration, the highest in the world, and mobile devices are deeply pervasive in Korean consumers’ shopping habits and car buying is no exception. Korean consumers’ demand for cars is very strong. Cars not only need to serve their primary transportation needs but also reflect their personality, self-image, and social status….
Across the globe, mobile devices are finding their way into more and more consumers’ hands. The North America region is considered to be a mature market but most data collection has been focused on mobile usage stateside. Smartphone users in Canada are growing in number every year which in turn leads to more time spent…
Super Bowl LIV is coming up soon and football fans (and brands) are gearing up for the biggest sports event of the year and also one of the biggest moments in the year for the advertising industry. The game this year will be held on Sunday, February 2nd in Miami, FL. Since mobile devices are…
The holiday shopping season has already started for many consumers but for many, Black Friday is likely the day they’ll kick off their gift buying. It’s almost that time of year when shoppers spend their Friday morning (or Thanksgiving night!) waiting in line at brick-and-mortar stores for the best deals. While Black Friday is certainly…
Industry leaders in mobile marketing will be gathering at MMA Impact Vietnam on 25 October 2019 at InterContinental Saigon, and will feature a packed agenda with a full day of speaking sessions, workshops, and networking to equip marketers with the knowledge to establish the right infrastructure to leverage on mobile. Tom Simpson (VP, Brand &…
AdColony is proud to announce that we have received the award for “Best Mobile Ad Network” from the 2019 Adweek Readers’ Choice: Best of Tech awards. The renowned trade publication for the advertising and marketing industry asked its readers to recognize the top providers across 24 categories of advertising and marketing technology. The Readers’ Choice…
AdColony is excited to announce that 6 of our campaigns have been shortlisted in 5 categories for the MMA Smarties Indonesia 2019! The global mobile marketing awards program honors organizations that demonstrate innovation, creativity, and success. A global panel of senior brand marketers and agency executives will evaluate entries based on strategy, execution, creativity, and…
This week Apple streamed its annual media event from Cupertino, CA to announce exciting and some surprising product updates and launches. While the company remains a tech juggernaut, a decline in iPhone sales has prompted a greater need to revive enthusiasm for the brand. Announcements were made about Apple Arcade, iPhone 11, and the 7th…