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If us posting news about the growth of mobile video has become de rigueur by now, it’s for a good reason. Mobile video continues to push digital ad revenue further and higher, faster than many analysts predicted. Online ad software and strategy PubMatic published their Q3 Quarterly Mobile Index and the growth continues to be real. We’ll take…
As the number of digital video viewers continues to increase, so does the number of dollars put towards digital advertising. Today, there’s over 229 million digital video viewers and by 2020, that number is expected to pass 240 million. What’s even more noteworthy? By 2020, mobile ad spend is set to exceed that of all…
AdColony is excited to announce that it won Publisher of the Year not only in Istanbul, but also at the MMA Smarties in South Africa! In addition to being shortlisted for the Mobile Video category, we brought home the Bronze award for the Product & Services category! Find the winning campaigns below: Publisher of the…
Did you know there are over 2.2 billion (with a b!) active gamers across the globe? As the number of gamers increases, so is the number of esports fans, and Business Insider has a thing or two to say about the topic. According to BI, the number of esports fans is predicted to increase 59%…
You found your new favorite artist and you can’t wait for their next album to drop. Wouldn’t it be nice if someone alerted you the minute the album went live? In this case, it’s not someone, it’s something. Amazon’s Alexa to be exact, and its latest feature is something that makes our lives a whole…
It’s no secret that tech is a part of every industry. It’s only continuing to improve and grow in terms of capability. Munich’s IDnow is making authentication and verification even easier than ever before. Authentication with IDnow Getting authentication for legal or financial reasons just got easier, with IDnow. All you need is a smartphone…
It should come as no surprise that esports are a big thing. It’s also a huge growing component of mobile gaming as well! At the forefront of that growth is Skillz, the leader in mobile esports that connects the world’s 2.6 billion mobile gamers through competition. Skillz changes the way competition happens on mobile devices…
Facebook’s 2018 continues to be a bit grim on the news front. Election manipulation, Instagram founders leaving, and now the social network is under fire from its [real] customers — advertisers. But hey, they’re still working on that dating app? Apple’s started highlighting apps that feature Siri shortcuts and we couldn’t be more excited! Check out…
It’s that time of year again. It may not feel like it (it’s not even Halloween yet!), but retailers, e-commerce sites, and advertisers are all ready for the holiday shopping season to begin in earnest. What you may not know is just how important mobile will be for shoppers this gift-buying season. We’ve got a…
If you’re still pouring money into desktop or mobile web and not giving mobile its fair shake, you’re officially behind the curve according to TripleLift’s latest research on programmatic spend patterns. Also this week, we’ve got a quick preview of Tom Simpson’s upcoming session during MMA Indonesia! It’s time for Mobile Monday. Maximizing Mobile –…