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Last week, our team in Korea invited mobile game developers and publishers to our 2nd annual event, AdColony Space 2017. This event was prepared for developers who are interested in monetization but concerned about the impact on user experience, IAP revenue, and their games’ identity. AdColony Space 2017 wasn’t just about promoting ad monetization, but…
One of the terms thrown around on the advertising side of mobile is the term “programmatic.” It sounds simple: automated advertising, but the reality is much deeper. The term “programmatic” describes advanced marketplaces that utilize complex algorithms to analyze massive amounts of metadata, then use real-time bidding methodology to bid on impressions from thousands of…
Journaling app Day One is one the most awarded apps on the App Store. The small team of 13 at Bloom Built created something many others have tried, but few succeeded at — a journaling app that makes users want to keep up with their entries. Day One recently moved from a paid app to…
With over 180 years combined industry experience, Futureplay’s offices in Helsinki, Finland, is one of the strongest mobile game studios around. Not only have their Build Away! and Farm Away! titles seen over 14 million downloads and counting, but the team is having a blast doing it. We spoke to Camilo Fitzgerald, an analyst and…
Next week the mobile and casual games community will descend on Singapore for Casual Connect Asia 2017. On top of three full days of enlightening sessions and insightful speakers. The show will also feature the Indie Prize and Dev Showcase. This Casual Connect marks the 40th industry event put on by the Casual Games Association,…
Recently we asked our partners about their app install marketing strategy this year. More than half of publishers said they have a team of 5 or less to handle all of their user acquisition (UA). There’s also patterns of growth in the size of UA teams, but it’s clear that efficiency is still the key to app growth….
As more and more apps are released, small publishers face an uphill battle in getting discovered by users. Despite this challenge, Korean developer Idiocracy, founded in 2014 by talented a crew calling themselves ‘idiots’, proudly placed in the Top 7 at Google Play Indie Game Festival with their game Pirates War – The Dice King….
Even if you haven’t heard of Kongregate, there’s a very good chance you’ve played one of the many games they’ve had a hand in. The mobile publisher and online gaming hub boasts tens of millions of downloads and hundreds of millions of sessions. So, what makes Kongregate so successful? We looked a little bit closer…
Australia has seen a boom in high-quality mobile app development in recent years, and one of the studios leading the charge is Mighty Kingdom, purveyor of some of the cutest, most colorful properties on the app store. With games for Disney and the successful Shopkins license, under their belt, Mighty Kingdom has ridden the mobile…
In late November, our teams from LA, Singapore, Beijing, and Seoul travelled to Busan, South Korea for G-Star, one of the biggest game shows in Asia. From big players to indies, mobile to VR, everyone interested in games gathered to share games, insights, and to build relationships with new partners. AdColony on The Show Floor…