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Push notifications are one of the earliest methods mobile developers were given to draw players back into apps. Since being added to iOS in 2008 with the introduction of iOS 2.0, and the official Android 2.2, developers have pushed to engage with notifications. According to Apple a push notification is defined as “Send over-the-air alerts,…
In a report by Thalamus, a discovery and review platform for online advertising, AdColony was the number one most searched ad vendor by app install marketers. For ad vendor views, AdColony beat out Facebook and came out on top again, with our parent company Opera Mediaworks ranking at number 11. The full infographic delves into the…
Bearbit Studios, the developer of hit game Smashy Road: Wanted is just two brothers in Den Haag, The Netherlands. With the success of Smashy Road, it may come as a surprise that just a year and a half ago, one brother was in school making games in their free time, and the other was working at a…
At Apple’s World Wide Developer Conference (WWDC) Monday, the company announced that the App Store has grown to 2 million apps, with 130 billion total downloads, and nearly $50 billion paid to developers. Those are incredible numbers, but what do they mean? This time last year, Apple announced 100 billion downloads, and $30 billion paid to developers. Normally…
What exactly makes a user a loyal user? Put simply, it’s someone who keeps using one app instead of a competitor’s. That’s it. That’s really all there is to it. Obviously the more a user opens an app, the more likely they are to spend money in an app, but “likely” doesn’t mean it’s a sure…
DotEmu isn’t your standard mobile games developer. Founded in 2007 the Paris, France-based company has had a unique and noble mission – to bring classic games to a new audience. They work closely with classic games’ original developers and publishers, as well as current license holders to maintain the original spirit of those games. Having just released an updated Pang Adventures…
The trend toward freemium app economies is no secret: users increasingly shy away from paid apps, and app publishers continually refine and readjust their monetization methods. So which monetization methods are most prevalent? According to a recent Mobile Gaming Report by Business Insider, advertising and in-app purchases remain the top two monetization choices for mobile…
Apple’s disappointing earnings call last week has already generated a lot of discussion in the industry. For the first time in 13 years, Apple saw its revenues decline, mostly due to slower iPhone and iPad shipments. Apple’s stock prices took an appropriate and expected dip as well. The silver lining to the bad news for shareholders is that…
While there are a myriad of monetization options available to mobile game developers, the freemium economy and the expectation for free content often necessitates ad monetization solutions. So which ad formats would mobile app game developers most recommend? According to a survey of 350 mobile game developers published by eMarketer, the preference for video is…
Supercell has another $1 billion mobile hit on its hands with Clash Royale. After taking the world by storm with Clash of Clans, including a $9 million Super Bowl 50 ad starring Liam Neeson, Supercell has once again proven its near-perfect understanding of user behavior and what it takes to keep users engaged long-term. With Clash Royale, Supercell blended elements of multiplayer…