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Under The Microscope: Mobile Gaming in Mexico

Posted Jun 30, 2021

Over the past year, consumers everywhere have integrated playing mobile games into their daily lives, and this new habit is here to stay even as some users are returning to a more typical everyday routine. What’s more, consumers are generally in a good mood while gaming on mobile and are in a better space to…

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AdColony Wins Five Awards at MMA Smarties X & North America

Posted Nov 23, 2020

AdColony is proud to announce that our mobile campaigns have received five awards from the MMA Smarties! This month, our teams from North America and Asia-Pacific were recognized for our innovative mobile campaigns by one of the most prestigious award organizations in the industry. The winners were selected from among hundreds of submissions across more…

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Under the Microscope: Mobile Gaming in the United States

Posted May 14, 2019

One of the fastest growing audiences in the United States are people who play video games — of all kinds, but especially mobile. Although there are many stereotypes around gamers, we’ve learned in recent years that the audience is diversifying. As the gaming population grows rapidly, it’s important that developers and their advertisers understand the…

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AdColonized: Getting to Know Robin Wright

Posted Apr 25, 2019

Meet Robin Wright, Director of Accounting at AdColony. When Robin isn’t working with auditors and tax consultants, she’s riding roller coasters, watching movies, or traveling with her daughter. Get to know Robin in this week’s AdColonized feature! What exactly does a Senior Director of Accounting do at AdColony? What’s an average day like for you?…

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AdColonized: Getting to Know Eric Treworgy

Posted Feb 28, 2019

Meet Eric Treworgy, a Principal Software Engineer at AdColony NA. Eric is a code-savvy wizard working on our Technology team. His day to day consists of ad serving, and managing the event pipeline along with a handful of other dev supporting services. When Eric isn’t being a genius at AdColony he’s waking up early to…

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Event Preview: AdExchanger’s Industry Preview

Posted Jan 9, 2019

If you’re prepping and planning your marketing strategy for the year ahead, then AdExchanger’s Industry Preview is for you. All you need is 2 days and AdExchanger will provide insight on what you should expect in the next 12 months in marketing technology. Held from January 23rd to the 24th at the Grand Hyatt in…

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The Upcoming Holiday Season & What it Means for Mobile

Posted Nov 29, 2018

The holidays are coming! You know what that means — Consumers everywhere are getting ready to grab the best deals, not just for themselves, but for friends and family too. This time of year means big opportunity for brands to gain reach and mindshare, but understanding consumer behavior is the first step to engaging and…

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Event Preview: AdExchanger’s Programmatic I/O in New York

Posted Oct 10, 2018

Get educated on the future of digital marketing at AdExchanger’s Programmatic I/O in New York! This two-day event, which happens to be the world’s largest conference on programmatic media management, will be held on October 15th and 16th. Join more than 1,500 marketers, publishers, agencies, and executives for 55 compelling sessions featuring over 90 expert…

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Highlights from the Digiday Publishing Summit

Posted Oct 4, 2018

Just recently, Digiday hosted its Publishing Summit at the Ritz-Carlton in Key Biscayne, Florida! The theme for this 3-day event was “building a consumer mindset,” and it included lots of discussions surrounding privacy, quality, and building direct relationships with your audience. Aside from the insightful talks, the Digiday Publishing Summit also included exciting opportunities to…

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Event Preview: Mobile Ventures Summit NYC

Posted Aug 22, 2018

Get ready for a day filled with networking and knowledge at The Mobile Ventures Summit in NYC! This event, which will be hosted at The Mezzanine on August 23rd, is all about bringing brands together across different industries to discuss everything related to mobile. On top of all the insight shared at this event, attendees…

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